We’ve recently been smitten with Southern cookware brands and have another crush to gush about. Blanc Creatives out of Waynesboro, VA, is the contrivance of Corry Blanc — a man who’s a downright pocketknife of expertise and did a little bit of everything in his quest to find the answer to that age-old question: What do you want to be when you grow up?
A skilled metalworker who also knows his way around a kitchen, Corry’s first skillet won Garden & Gun’s “Made in The South” overall prize in 2015, and his growing coterie of skilled artisans hasn’t stopped adding to their cookware offerings since.
Blanc’s Beginnings
Corry began his metalworking journey working for his uncle in North Georgia. “After four years working for him, I was running the shop and managing my own crew,” Corry says. He moved to Charlottesville in 2007 and landed a job at a local blacksmithing studio where he learned to forge and move metal around differently than before — his uncle’s shop was a pure welding fabrication studio.
“In 2008, I decided to venture out on my own and focus on high-end architectural ironwork,” Corry says, “combining my forging and fabrication skills.” But around that time, the market crashed, and people were reticent to splurge on expensive ironwork for their homes. So Corry worked throughout Charlottesville’s vibrant restaurant scene and took catering gigs to pay the bills.
From Farmers’ Markets to Award-Winning Restaurants
Once the economy course corrected a bit, Corry’s architectural ironwork picked up, and he found himself in restaurants less and less. His metal jobs were always interesting custom commissions, and the lulls between projects gave him the time and motivation to start making products to sell at local farmers’ markets on the weekends. “Those products happened to be food-related,” Corry remarks, “and the local chefs I befriended started to place orders for my skillets.” When the skillet won Garden & Gun’s “Made in the South Awards” overall prize, it cemented Blanc Creatives as a cookware brand that was here to stay.
Blanc Creatives team of artists, chefs, and designers
Over the years, Blanc has employed a wide variety of artisans. “The early years were full of restaurant workers who were tired of long hours and weekend work,” Corry recalls. “Blanc was a place where they could hone a new craft and still stay connected to the restaurant industry and the joy of cooking.” Corry’s employed industrial design students, art school graduates, restaurant workers, factory workers, computer wizzes — you name it. “Everyone has left their mark in some form or another, which makes Blanc Creatives our company. My name is on the door, but the company is what it is today thanks to the talent that’s come through over the last 11 years.”
A nurturing Virginia locale
Because of Waynesville’s proximity to the University of Virginia and the area’s fertile, well-kept farming industry, Blanc Creatives has boundless potential to make a mark on the culinary world. “The local Charlottesville community appreciates and supports the small businesses we have here,” Corry says. “This appreciation has allowed the farmers to hone their crafts, and because of that, the food scene here is second to none as far as small towns go — in my opinion! We truly are spoiled when it comes to good food; we have amazing produce and meats. It only makes sense that a culinary tools brand would be successful here. Plus, it’s just BEAUTIFUL!”
Form, function, and can we have BOTH in cookware?
Having functional and beautiful things in the home — especially the kitchen— can prove challenging these days. But Blanc combines form and function. “The original tagline for Blanc Creatives was ‘A Balance of Art and Function,'” Corry adds. “That ethos is what the company was founded on. We’re not trying to reinvent the wheel or looking for a new invention; we’re taking mundane, everyday kitchen tools and putting our spin on them. If it’s something you’ll use every day, why not also make it something you enjoy looking at?”
Thanks for sharing your story with us, Corry. All images courtesy of Blanc Creatives.
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