Along Florida’s scenic Highway 30A, a new kind of artist is reshaping the region’s creative identity. Meet Lindsay Tobias, a muralist, painter, and storyteller whose bold aesthetic and introspective touch have transformed blank walls into emotive landmarks throughout 30A and beyond. Her path to becoming one of the region’s most recognizable artists didn’t begin with gallery shows or art school fame. It started with risk and relentless passion, a narrative as layered as the images she leaves behind.

A woman stands between two painted portraits on easels in an art studio, surrounded by painting materials and supplies, her creativity shining through with bold strokes that bring each canvas to life.Pin
Lindsay Tobias is using her art to push people to think differently. Image: ArtByDoman

Before Lindsay ever picked up a paintbrush professionally, she was immersed in an entirely different world: holistic nutrition. “I owned my own company, had plenty of clients, and was doing well by every measurable standard,” she shares. “But there was this inner voice that said, ‘You’re good at this, but just because you’re good at something doesn’t mean it’s right for you.’”

With a successful business to her name, Lindsay’s “backup plan” began to look more like a launching pad. Art was always her passion, but it felt like a dream that belonged to someone else … until she decided it didn’t. It wasn’t long before that decision catapulted her into full-time artistry. “I would be in my studio and kind of laugh as I prayed just to make enough money to pay for supplies,” she tells us. “That would have really made my life at the time.”

Her early hustle paid off, thanks in part to her fearless approach. Case in point: her very first mural, an installation at local eatery Macho Taco. “I’d never done a mural before, but they asked, so I just said, ‘Yes … I can do that.’ And I figured it out,” she laughs. The result was a hit, both for the restaurant and Lindsay’s burgeoning reputation. Word spread quickly along 30A, and soon she was fielding commissions from all corners of the coast.

A hallway with polished concrete floors and walls and ceiling decorated with vibrant, detailed floral and botanical murals, leading to wooden double doors at the end.Pin
Lindsay’s work now adorns many 30A businesses. Even the hallways of The Pineapple Doors, a luxury 30A vacation rental service, have been muralized by Lindsay. Image: ArtByDoman

With each new project, Lindsay built not only walls of beauty but also a career that began to outgrow its geographic starting point. Murals in other Southeastern cities followed, each one amplifying her profile and cementing her status as a muralist. But that label, she admits, has its own set of challenges.

“There’s been so much success, but also this tension because things have evolved into ‘do a mural, you’re a muralist,’” she explains. “And there’s this feeling of constantly letting yourself down because you want to explore other facets of your creativity.”

Indeed, Lindsay’s vision is far broader than just large-scale works; her pieces in oil are stunning and inspired. She describes herself as a “builder” who thrives on creating something from nothing. But for her, it’s not about waiting for inspiration to strike like lightning. “Some people are dependent on the idea to come to them and be brilliant,” she says. “But not all ideas are going to be brilliant, and having too rigid a concept can constrain creativity.”

A mural on a white building by Lindsay Tobias depicts palm trees, tropical plants, colorful flowers, birds, and the words "PALM FOLLY," capturing the vibrant spirit of 30A beach art.Pin
Visitors to 30A can grab a seltzer at Palm Folly and snap a photo with its mural. Image: ArtByDoman

It’s this flexibility — this willingness to explore and evolve — that keeps her work fresh. Whether she’s tackling a 15-hour solo session on scaffolding or conceptualizing a new piece on a studio day, Lindsay is always in pursuit of something intense, something that pushes both her and her audience to new places.

Spend any time with Lindsay’s work and you’ll notice a recurring motif: hands. To her, they’re more than mere appendages; they’re profound storytellers. “There’s an intimacy with hands,” Lindsay explains. “A furrowed brow can show rage, but that’s not subtle. The relationship between the bones and tendons, the space between — it can tell a deeper story than anything else.”

Mural of two large hands playing cat’s cradle with string, incorporating birds that appear to be flying and perched on the strings.Pin
This installation is part of the recently complete tunnel that goes under 30A, connecting Inlet and Rosemary Beach. Lindsay often includes hands in her work, a signature to many projects. Image: ArtByDoman

This focus is no accident. While studying art, Lindsay noted that many Renaissance artists kept their subjects’ hands tucked discreetly away. In response, she deliberately decided to put them front and center. “It’s my way of reclaiming that narrative, of saying, ‘Look at what these hands can tell you.’”

And for those who look closely, there are even more treasures to be found. Aside from using her own hands as inspiration, she often sneaks personal touches into her work — a mood ring here, a friend’s tattoo there. These Easter eggs create a sense of intimacy for those in the know while inviting viewers into a deeper conversation.

Lindsay’s focus on growth and exploration took her across the Atlantic for an artist residency in Lisbon, Spain. There, she was the only American — a dynamic that brought its own lessons. “There was this give and take because of how differently art is discussed and understood there,” she reflects. “I learned it’s okay to be misunderstood. Once I’ve painted what I’ve painted, I can’t walk everyone through it. The canvas grows a mouth, and you have no control over that.”

It’s a lesson in vulnerability, a theme that resonates deeply in her work and life. Even now, with a steady stream of projects and opportunities, Lindsay remains humble and open to feedback. “I recently had a project idea rejected, and while it ended well, that reality check was welcomed,” she says. “It reminded me that I’m not invincible. And that’s a good thing.”

A woman with long brown hair, wearing a paint-stained shirt and ripped jeans, sits holding a palette and brush in an art studio with beach vibes and a painting of hands in the background.Pin
Lindsay actively works hands into her work, a unique signature to many projects. Image: ArtByDoman

In the sun-soaked sanctuary of 30A, Lindsay Tobias has built a life and career that’s as bold and beautiful as the murals she creates. “I genuinely love what I do,” she says with a smile. “And I just want to keep working, chasing that intensity, and doing something intensely.”

With every new project, Lindsay reminds us that sometimes, the most breathtaking journeys begin when you dare to say yes … and figure out the rest along the way.

To learn more about Lindsay and see her available works online, visit ArtByDoman.com.

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Author: Dallas Jackson
About the Author
Dallas Jackson

A resident of Santa Rosa Beach, FL, Dallas is passionate about brand-building, sports, and life on 30A.