sponsored content
No one really likes their bank, right? We are “satisfied” with our banking institution, or we “work well” with them, but liking them is a different story — or so we thought. We recently learned that it actually IS possible to find a bank you connect with on both practical and creative levels. To connect in a way that is, in the words of Nashville’s Studio Bank … surprisingly human. We spoke with Aaron Dorn, chairman, president, and CEO of Studio Bank, to learn all about this local bank’s story, what sets them apart, and all of the things their clients really, really like about them.
As one of Nashville’s first new banks in over a decade, Studio Bank has offered a one-of-a-kind banking experience since 2018. Today, the company is made up of 85 employees who empower creators — whether you’re a musician, healthcare professional, parent, or business owner. “We view ourselves in a purpose-driven paradigm, and we understand that our role is pretty sacred — to empower people who are creating things,” explains Aaron.
As a purpose-driven company, Studio Bank provides a brand-new banking model, putting membership, technology, and hospitality at the forefront. Its membership approach is seen in every customer interaction. In other words, you’re a part of something more than just a transactional banking relationship. “When you bank with Studio Bank, it goes beyond simply the interest rates and the dollars and cents. We are significant human connectors,” says Aaron. “Human connections are actually a part of our mission, which is to provide financial resources and human connections that make an impact.”
At Studio Bank, you can build these connections with banking experts in almost any industry — from music and entertainment to nonprofits, dental and healthcare, and commercial real estate. In fact, whether you’re using Studio Bank for commercial or personal needs, each customer is paired with a banker who knows your industry and your specific goals. “We like to partner these industry expert bankers with the client who’s appropriate to them, so they’re in the absolute best hands … This makes everything so much more efficient,” adds Aaron.
As our world and technology continue to evolve, it’s essential that the businesses we use do the same. This is why Studio Bank places a particular emphasis on technology. Its modern and digital platforms offer easy access to banking while you’re on the go. Through these platforms, members can enjoy remote check-depositing capabilities, a ‘Money Manager’ tool, person-to-person payments, external transfers, and more.
However, customers still love to visit Studio Bank in person for its unique and welcoming environment. The second you step foot into a Studio Bank branch, you’ll immediately notice the vibrant colors, thoughtful amenities (including coffee and other local treats!), and background music curated by the staff. “The design of our offices is not your stodgy oak-paneled, early 1900s bank,” says Aaron. “It’s a very vibrant and creative atmosphere.”
You’ll also catch regular glimpses of its adorable French bulldog logo throughout Studio Bank’s website, app, and offices. While this may seem like a peculiar choice for a bank, Aaron says the Frenchie perfectly encapsulates the mission of Studio Bank. “Frenchies are sophisticated dogs, but they’re not pompous,” he says. “They’re super friendly and approachable, and that’s how I would describe Studio Bank as well. We certainly are very professional and sophisticated in how we do business, but very personable and approachable in the style in which we do that.”
Whether you use Studio Bank’s digital platform or visit its Franklin or Gulch location, you’re guaranteed to have a professional and personalized experience. It’s the perfect blend of the sophistication you’d find at a larger institution, coupled with the friendly service of a local bank. “It all comes back to our people and purpose,” says Aaron. “We view our role in the world not just in dollars, interest rates, or fees, but in terms of empowering people who are trying to create something. That kind of purpose ends up permeating everything we do.”
Studio Bank is located at 124 12th Avenue South in The Gulch and 1550 West McEwen Drive in Franklin. To learn more, visit studiobank.com.
All photography courtesy of Studio Bank.