Deeannah Seymour turned an awkward problem into an entrepreneurial revolution. After discovering boric acid could solve a deeply personal issue, she founded pH-D Feminine Health and launched a quiet uprising in women’s wellness. What began with a single product has grown into a movement of education and empowerment. Meet the woman sparking smarter conversations and redefining how we care for our bodies, Deeannah Seymour.
What first sparked the idea for pH-D Feminine Health?
It’s true what they say … necessity is the mother of invention. I had struggled with my own feminine care issues, and I was looking for a holistic solution backed by science. I found it in an ingredient called boric acid, in the form of vaginal suppositories. This ingredient changed my life, and I knew I had to find a way to bring it to market, knowing it would benefit millions of women.
Have you found it tricky to start the dialogue about feminine health?
Since day one of starting pH-D, we have been intentional about creating a platform where we can have open, honest conversations surrounding feminine health. Our brand was one of the first to openly discuss and educate on two of the top reasons women will visit a doctor: feminine odor and itch. In doing so, we’re working to remove the shame and stigma associated with these deeply personal issues that most women experience at some point in their lives.
It’s been incredible to witness the effects of creating a safe space for these conversations. Women (and men alike) are engaging and tagging each other … all in an effort to lift each other up and help friends or loved ones find solutions for their feminine health issues.
We’re proud to announce the launch of our boldest initiative yet: Raise Your Vagina iQ™, a nationwide campaign that kicked off with two billboards in Times Square, joined by the always-fabulous Sonja Morgan of The Real Housewives of New York City. This movement was born from a decade of witnessing just how many women struggle to describe what’s happening with their own bodies because they were never taught the accurate, anatomical language to do so.
Instead, many were encouraged to use vague or “softer” terms, reinforcing the idea that real words are somehow inappropriate. That language gap has real consequences, especially in medical settings, where too often, women don’t receive the care they need simply because they can’t clearly express their symptoms.
To help bridge that gap, we created a fun, accessible online quiz and educational platform that empowers women (and men!) to better understand and communicate about feminine health. Are you a VagiNewbie, a VaGenius, or maybe even a VaGedictorian? Take the quiz and find out because smarter words lead to smarter care.
Women’s health has often been misunderstood or ignored. How did you decide where to begin making a difference in such a sensitive space?
It’s no secret that women’s health has historically been underfunded, under-researched, and undervalued — and our story is a powerful example of that. The solution I brought to market, boric acid suppositories, had been used for decades but was only available through expensive, inconvenient compounding pharmacies.
Legacy companies overlooked it entirely because there was no intellectual property protection, meaning anyone could replicate the product once it was launched. That didn’t stop me. I wasn’t motivated by exclusivity; I was driven by purpose. I had experienced firsthand how life-changing this product could be, and I felt a moral obligation to make it accessible to the millions of women who needed it.
We didn’t expect just how massive the unmet need truly was. By introducing boric acid suppositories into mainstream retail, we didn’t just launch a product — we created an entirely new category in the feminine care industry. And that category has given women across the country a safe, effective, affordable alternative they didn’t even know was possible.
What are some of your most memorable “pinch-me” moments?
Some of my most unforgettable “pinch-me” moments come from conversations with our customers and the healthcare providers who trust and recommend our products. I’ve had thousands of deeply moving interactions — many tearful — where women have shared that our products changed their lives, restored their confidence, saved their marriages, or finally gave them relief after years of suffering. Providers have told me we’ve transformed how they practice medicine and helped them significantly reduce their reliance on antibiotics. There’s no greater reward than knowing the work my team and I are doing is truly making a global impact on women’s health.
Where do you see the conversation around women’s wellness heading in the next few years, and what change would you love to see?
Over the past two years, we’ve seen a powerful shift in the conversation around women’s health, particularly when it comes to menopause. And it’s long overdue. My own mother endured menopause in silence because it simply wasn’t talked about. Today, thanks to high-profile women who are openly sharing their experiences, more women feel empowered to speak up, seek care, and finally feel seen. As a result, many are reclaiming their health, energy, and lives.
That said, we still have a long way to go, especially when it comes to equitable representation in clinical trials and the development of treatments truly tailored to women. But I believe we’re at a tipping point. Women are starting to demand better care for themselves and future generations. And that demand is what will ultimately lead to better outcomes, better innovation, and a dramatically improved quality of life for women everywhere.
You spend a lot of time helping others. What do you do to embrace your own self-care?
I’m on the road for at least six months of the year. A year ago, with a renewed focus on my health, I joined an all-women’s gym called TNB Fitness. When I’m in town, I get up at 5 a.m. so I can be in the gym at 6 a.m. and in the office by 8 a.m. When I’m on the road, I get to the hotel gym or try to move as much as I can. Sometimes, it’s a fast-paced walk (or run) through the airport. I also love my pop-up infrared sauna.
What’s something about you that might surprise people?
I am a living organ donor, an experience that forever changed my life. Nearly 11 years ago, I donated a kidney to my friend’s four-year-old son, Jake. Saying yes to that decision taught me one of the greatest lessons of my life: how to quiet the noise, listen to where we’re being guided, and choose faith over fear.
What’s the best piece of advice you’ve ever received?
One of the most lasting lessons my dad taught me was simple: “Whatever is worth doing, is worth doing well.” That quote still sits on my desk today. He reminded us often that no task, no matter how small or routine, was beneath our best effort. Whether it was a major project or a menial chore, doing it well meant doing it with integrity, so it wouldn’t have to be redone or regretted. That mindset has stayed with me throughout my life and career.
Outside of faith, family, and friends, what three things can’t you live without?
Bow (our black German Shepherd), Mexican food, and traveling.
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