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Meet the lovely and talented Augusta Campbell, Memphis’ very own Rachel Zoe. This petite wife and mother of two boys has a larger than life personality and a heart of gold. With years of mah-jor styling experience under her Gucci belt she exudes style and fashion sense from head to toe.

We interrupted her packing for a Mexican jaunt to catch a four-day Widespread Panic show when we visited her in her lovely High Point home for this shoot. Normally behind the camera making sure everything is just right, Augusta and her newest little boy, Techno, were naturals in front of Christen’s lense and her bathroom was the perfect backdrop. I die.

Augusta’s world is literally full of boys (and shoes and bags and jewelry and clothes) but we had so much fun being totally girly, playing dress up and perusing the amazing collection she has curated in her closet.


Freelance wardrobe stylist


Memphis, TN

Most Favorite Styling Moment:

I love the work I do for St. Jude (Thanks & Giving TV and national print campaigns) because it is so rewarding to work with the patients and their families.

Celebs you have worked with include:

I have worked with Morgan Freeman a few times and Shaun White for St. Jude. I also work on the Hispanic projects for St. Jude and got to work with Puerto Rican singer Luis Fonsi and comedian Anjelica Vale.


Traveling, shopping, reading, checking out live music, going to sports functions and being with friends and family.

Favorite Vacation Spot:

Chile, New York, and the South of Spain.

Favorite things about Memphis:

The people and the history. The Tigers and the Grizz!

Best beauty secret:

Stay out of the sun and laugh a lot.

Describe yourself in one word:


When it comes to fashion, which decades to you love the most and which do you think should remain bygones?

There are so many things I love about each decade but my favorites have to be the 1960’s and 1970’s-the rock scene was emerging at that time and we really see fashion taking a front row seat in pop culture. Women were embracing their strengths at this time and owning their sensuality but doing so in a really powerful yet feminine manner-and all of this was captured in their style.

Which celeb’s style (either living or “vintage”) do you best identify with?

It sounds cliché, but I love Jackie O’s style. I’m not quite as disciplined or poised as she was and I like to think of my style as refined but a little bohemian. I adore old fashion photos from the 60’s and 70’s. Models Verushka, Pattie Boyd Harrison, and rock wife Bianca Jagger all have style that resonates with me.

Name three things you can’t live without (excluding family, friends and God):

All of my tall shoes, my engagement ring and my grandmother’s aquamarine ring-I would feel naked without those- and my vintage Ossie Clark dress.

You mentioned vintage…What qualifies something as being vintage and not just old?

For me, vintage clothing is anything that is from a previous era and that would be definitive of that time. For example, the mid 70’s would not be complete with Yves Saint Laurent’s “Russian collection” that defined fashion for that time.

When and where do you shop for your vintage finds?

I do both online and local shopping. I prefer to see and try on items in person but if I really love something online, I will get it. I love Flashback and Hoot & Louise for local shopping. Online, I trust Patti Stoeker who owns Posh Vintage.

Do you collect vintage home furnishings or strictly clothes, jewelry and accessories?

My vintage obsession permeates to home furnishings too. My home life is pretty chaotic so our furniture is new to withstand two little boys and all of their friends but accessories might be vintage here and there.

What would your advice be to someone looking to incorporate some vintage into their wardrobe?

It’s fun to start out with vintage designer purses or crocodile bags. Jewelry is always a great start too.

Is it OK to mix decades?

It’s OK to mix decades as long as the look and feel meshes.

How do you care for your vintage clothing?

Very carefully!

Can you tell our readers anything about vintage pop up shops like the Chanel one held recently at James Davis?

James Davis has an amazing relationship with What Goes Around Comes Around, a modern clothing label started by friends Gerard Maione and Seth Weisser who also own one of the most important collections of designer vintage clothing and accessories. They have curated countless estates for their vintage treasures and they offer them to the public in a retail shopping environment. The vintage Chanel jewelry, jackets, and purses came to James Davis as a special trunk show that coincided with WGACA Fall clothing collection. It was a block buster success and it was truly amazing to see Memphis women embrace the Chanel goodies the way they did!

Of today’s trends, what do you see as having staying power in decades to come?

Trends for 2012 include bright color and sharp tailoring. I think these are two lasting trends. Good tailoring never goes out of style.

Must have item for spring 2012?

Something neon!

Would you share with us your ultimate Dinner Party music mix:

A little bit of Elvis and Stax, Justin Timberlake, MGMT, and FreeSol-Memphis music at its best! Plus some Classical Latin guitar and some good electronic music to round it out.

How do you plan to spend your Valentine’s Day?

At home being adored by some of my favorite boys: hubby, children and puppy!

For more info on Augusta, click here.

All of these lovely images today are from the talented Christen (Jones) Morrison.

Check out her site (here) and call/email for appointments.

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About the Author
Lindsey Hedgepeth