Entrepreneurs, small business owners, philanthropists, mothers — the Magic City is teeming with women who are leaving a big mark on Birmingham. As a way to recognize these big-dreamers and goal-getters, Kendra Scott is launching Women Crush Wednesday — a nomination-based initiative that will spotlight local women who are positively leading and impacting their communities.

Andrea Knight, marketing and philanthropic manager for Kendra Scott, says the program plays into the Kendra Scott story seamlessly.

Kendra Scott Birmingham

Kendra Scott, a jewelry and fashion brand founded in 2002, is launching a special initiative in Birmingham meant to spotlight local women who are positively impacting their communities. The program, “Women Crush Wednesday” will feature one woman each Wednesday this holiday season.

Kendra Scott, who started her eponymous brand out of her home with $500, now has more than 100 stores nationwide.

In addition to jewelry, Kendra Scott also offers small home decor such as picture frames, candles, jewelry boxes and more.

“Kendra Scott started her company out of a spare bedroom in her house with $500 and a dream,” Andrea says. “We know there are many inspirational women in the Birmingham community just like Kendra, and we want to make sure they are celebrated for their accomplishments, hard work and simply being a force to be reckoned with in their everyday life. We thought it’d be fun to take the phrase ‘Women Crush Wednesday’ and give a new meaning to it. It’s about supporting and celebrating women and seeing the good this holiday season.”

Women Crush Wednesday will feature women of all backgrounds, career paths and ages. Women who have overcome challenges, started businesses, volunteered or just impacted those around them in unique ways are all fair game for nominating, Andrea says. The goal of the initiative is to celebrate women who are working hard behind the scenes and maybe don’t get enough nods for all their perseverance.

Heather King, a sales associate at the Kendra Scott Birmingham store, says she’s proud the brand is launching something that uplifts and spotlights local women — especially since there are so many women in Birmingham worth highlighting.

“I think sometimes we think that in order to be an empowered ‘girl boss’ you have to be doing this huge thing, but really it could be the single mom who is working two jobs to provide for her family,” says Heather, who is a girl boss in her own right (she recently launched an online magazine, The Virtuous Magazine, as her own side hustle).  “It’s those women — the women who lead by example and bring out the best in others and encourage others to chase their dreams — who need to be recognized.”

Heather King is a sales associate at Kendra Scott.

Heather King, a sales associate at the Kendra Scott Birmingham store, is one of the many local women who work to impact her community in a positive way.

Once nominations are submitted, the store will select a list of honorees to be celebrated each Wednesday through the end of the year. Each honoree will receive a discount or a “give back” party to donate 20 percent of the proceeds that night to a nonprofit of their choice.

“We will customize their event, honor them during the night in front of their friends and family, showcase why they were selected, and gift each woman with something special from Kendra Scott as a thank you for being an inspiration to Birmingham and the people in their life,” Andrea adds.

With the program now open for nominations, Andrea encourages women to be on the lookout for the bold females in their community who daily prove that with a little grit and tenacity, anything is possible. They don’t necessarily have to be CEOs or presidents, she says, just the women who are doing their part to leave this world a little better than they found it.

“Many times we run into people every day and we don’t know what they’ve been through or where their life has taken them or how their day is going,” Andrea says. “We don’t know any of the struggles they’ve been through and how they’ve overcome them. Well, we want to know and we want to celebrate their accomplishments. It’s all about ‘seeing the good’ this holiday season, and we want to share that locally in Birmingham! It’s fun and humbling to be recognized for your achievements, and we want women in Birmingham to feel special. We hope this helps inspire everyone else to see the good and share the good.”

Aside from helping customers find the perfect piece of jewelry, Heather loves learning about hospitality, self-care and a myriad of other facets that can help empower women to be the best version of themselves.

If you’d like to nominate someone for Women Crush Wednesday, visit womencrushwednesdays.splashthat.com. Click the section titled “Nominate an inspirational woman.” This will bring you to a separate page with a few questions about your nominee. Women spotlighted through the initiative will be posted on this website, too.

Kendra Scott is located at 225 Summit Blvd Suite 101, Birmingham, AL 35243. Learn more at kendrascott.com.

This article is sponsored by Kendra Scott. All photography by Eric and Jamie Gay of Eric & Jamie Photography.