Are These Trendy Supplements Worth the Hype?
You've seen greens powder, electrolyte mixes, anti-bloat pills, and more splashed all over social media. Here, a registered dietitian takes a close look at five popular supplements to determine whether they're worth the hype (and the expense). Image: iStock
**********
Let’s face it — we live in a digital world. It makes sense that we pick up a lot of our health and wellness recommendations from ads and influencers on social media. I, too, have fallen prey to overpriced (but beautifully styled) high-end wellness products, only for them to sit on my shelf for months on end. This begs the question: Are these popular supplements all they claim to be? The FDA is not required to regulate dietary supplements for safety and effectiveness before they’re marketed, so it’s hard to know whether or not you’re making a good choice. From greens powder to anti-bloat pills, let’s take a closer look at some of social media’s trending wellness products and decide whether you should splurge or skip!
Athletic Greens
Greens powder products such as Athletic Greens AG1 are a popular supplement made famous by social media influencers for their ability to be an “all in one” solution to wellness. AG1, in particular, claims to support energy levels and improve immune, gut, and hormonal health while supporting healthy aging by including 75 vitamins, minerals, plant compounds, adaptogens, and probiotics. Coming in at $100 for a month’s supply, AG1 may seem like a convenient, albeit expensive, alternative for providing a concentrated source of nutrients. Some of its pros include its probiotics, being safe for most diets and common food allergies, and offering an easy way to combine a lot of supplements into one serving. However, as with most supplements, there is a lack of research to confirm effectiveness and long-term effects. It also does not include vitamin D or iron and can have undesirable side effects, such as upset stomach, diarrhea, and bloating. While AG1 does include proprietary blends of powdered herbs, fruits, vegetables, and plant products, it does not disclose the exact amount of these ingredients in their blends, making it hard to judge if there is an adequate dose of each in order to have a meaningful effect. The Verdict: Is it worth it? Probably not. The price alone — at $99 for a 30-serving pouch — is an overzealous sale, in my opinion. While AG1 presents a convenient method to fill in nutrient gaps for some, it should not replace eating whole fruits and vegetables. If greens powder appeals to you, I suggest a less expensive version, such as Primal Greens or Amazing Grass, for a similar effect.Vital Proteins Collagen Peptides
Collagen is a protein molecule made of amino acids that bring structure to our connective tissues, ligaments, tendons, bones, and skin. However, as we age, our bodies become less effective at producing collagen, losing around 1% every year by age 40. Collagen supplements claim to improve skin, hair, and nail health, as well as support healthy joints and bones. There are food sources of collagen such as bone broth, sardines, skin-on-chicken, and organ meats, but the most popular supplement form comes from powdered collagen — like Vital Proteins. Vital Proteins’ collagen source is extracted from bovine (cow) or wild-caught salmon as a marine collagen source. One benefit of Vital Proteins collagen is that it consists of collagen peptides, also known as hydrolyzed collagen, meaning it is broken down to be more digestible in the body. An easy way to tell if collagen is hydrolyzed is if it is easily dissolvable in hot or cold water.
Liquid I.V. Hydration Multiplier (Electrolyte Powder)
Liquid I.V. is an electrolyte drink mix powder designed to help you stay hydrated and replenish electrolytes. The company claims to use ‘Cellular Transport Technology’ to help pull electrolytes into the bloodstream quicker than drinking water alone. While this terminology may sound fancy, it isn’t exactly new. Using sodium and sugar to draw water into our cells more efficiently is a well-known and researched method. Liquid I.V. boasts a variety of benefits, such as hydration, sleep, immune support, etc, by including essential minerals such as sodium, potassium, and calcium. A serving of their popular Hydration Multiplier contains 11 grams of sugar, 500 mg of sodium, and 380 mg of potassium. One of the pros is its convenience factor. It’s available in ready-to-use powder sticks that simply need to be added to water, so they’re easy to take on the go. They also are relatively tasty and come in a variety of flavors. And, coming in at $24.99 for 16 packs, this can be a budget-friendly option, depending on how often you use them. However, due to the high content of electrolytes, these electrolyte products are intended to be used for rehydration purposes, such as when you are performing strenuous activities or recovering from GI upset or fluid loss due to heat exposure. With 500 mg of sodium added (around 22% of our estimated daily needs), this may be too much for the average person for daily use, or for those following a low-sodium diet for medical reasons. The Verdict: For most people, water alone is adequate for rehydration purposes. Like many supplements, I believe it’s safe to use in moderation and as necessary — but, if taken daily, electrolyte powders could easily exceed your sodium, potassium, and added sugar requirements. For a much lower sodium content with the same hydration benefits, I recommend trying Jigsaw Pickleball Electrolyte Cocktail or Ultima Replenisher Daily Electrolyte Mix. These products don’t contain sugar or caffeine and are safe to use more frequently. If you want to go even more budget-friendly, make your own electrolyte drink! Simply mix together 1.5 to 2 cups water, the juice of half a lemon, 1/8 to 1/4 teaspoon Celtic sea salt, Redmond Real Salt, or Himalayan sea salt, and 2 teaspoons of raw honey.
AMRA Colostrum Powder
Colostrum powder is the new buzzy ‘superfood supplement’ that boasts a variety of health benefits ranging from enhancing gut function to boosting the immune system, reducing inflammation, and improving skin health, among other things. So, what is this amazing superfood? More than likely, you’ve had it before. Colostrum is a form of milk produced in mammals within 24 to 72 hours after giving birth. It is a nutrient-dense lactation product full of antibodies and growth factors meant to help a newborn survive the first few days after birth. Secretory IgA is the most abundant antibody in the body that has peak concentrations in colostrum. Companies like AMRA sell bovine (cow) colostrum as a powder supplement in travel stick or jar options. One potential con of this item is the price tag. AMRA sells 30-single-serving stick packs for $39.99 unflavored and $49.99 flavored, while the bulk jar version is for $109.99 for roughly a four-month supply.Arrae Anti-Bloat Pills
The Arrae Bloat Pill is an anti-bloat supplement made up of six herbs and digestive enzymes formulated to speed up digestion and reduce the uncomfortable feeling of bloating, gas, and indigestion after eating. The pills specifically work to reduce bloating that results from gas, often due to sluggish digestion, lack of digestive enzymes, or some form of gut imbalance. These changes in the gut microbiome can develop for many reasons, including hormonal changes, malabsorption issues, SIBO, digestive disorders like IBS and dyspepsia, bacterial infections, and so on. The six ingredients (and no added fillers) in Arrae Bloat Pill include bromelain, dandelion root, lemon balm, peppermint, slippery elm, and ginger root, which have all historically been used to calm the gut in some capacity. However, due to being a proprietary blend — meaning they don’t share the exact formula — it’s hard to say if they include enough of each ingredient to confirm its efficacy. And at $55 a jar, the cost can add up fast if you are taking two to three pills with meals as directed.
**********
For a daily dose of Style + Substance delivered straight to your inbox — subscribe to StyleBlueprint!Emmeline Huddleston Mercer
Emmeline is a Registered Dietitian (RD, RDN, LDN) based in Nashville, TN. She's passionate about educating folks on nutrition so they can live their lives to the fullest.



