Nashville’s growth brings many benefits, one of which is the development of lively one-stop retail and dining establishments housed in both brand-new buildings and rehabbed historical sites. The highly anticipated Fifth + Broadway (or Fifth and Broad, as insiders call it) — a 256,000-square-foot downtown destination — opens today with more than 30 shops and restaurants welcoming customers to experience this beacon in Music City’s lively metropolis. We’re excited to give you a first look!
Eight years in the making, the Fifth + Broad retail and restaurant sector designed by Gresham Smith and Gensler is the final component of a project conceived in 2013 by local developer Pat Emery in collaboration with Brookfield Properties. A redevelopment project for the 6.2-acre site of the old Nashville Convention Center, it is essentially a city within the city that includes a 386-unit apartment tower, outdoor streetscapes, an entertainment venue, and a walkable interior surrounded by boutiques and delicious fare. “It was in partnership with the city,” says Wendy Welch, Director of Mixed-Use Development for Brookfield Properties. “The city really wanted to see retail be reintroduced to downtown, so it was a big part of our thinking when we went into the design process — to come up with a way to create some really viable retail in the downtown core.” Construction commenced in 2017, but the complex is officially being brought to life today, as the doors finally open to the two-level shopping and dining experience that delivers another dose of energy to downtown’s spirited undercurrent.
Architecturally speaking, the Fifth + Broad complex was a collaborative effort to authentically pay homage to the historic district in which it’s located, with varying materials such as brick and board-form concrete used to articulate the shop and restaurant façades. Additionally, some elements of the vision were influenced by Nashville’s alleyways. “Printer’s Alley was a bit of an inspiration in the scale of the buildings, and the spacing and size of the street,” explains Wendy. “You have this really nicely scaled walkable interior that creates an offset from the hustle and bustle of Broadway. It draws you in and brings you into this really interesting setting. There are retail establishments on both the upper and lower floors, and we’ve got balconies on all the spaces, which also draws from some of the Nashville alleyways. They all have plantings — a focus on some vertical horticulture to bring your eye up and really activate those multi-levels that are in there.” The streetscape is also accented by charming café scenes, courtesy of several restaurants that offer outdoor seating.
Currently operating at about 85 percent leasing capacity, Fifth + Broad continues to fill its final retail spaces as they go. Fully occupied or not, they’ve undoubtedly got a line-up to brag about, including such retail giants as Free People, Sephora and Ray-Ban, as well as local vendors like The Studio 208 art gallery and family-owned ventures Hollie Ray Boutique and Molly Green. With its iconic fashion-forward influence, Tecovas brings in high-end handcrafted boots from Texas, while The Nash Collection offers up a little hometown enthusiasm with its Music City-centric clothing and accoutrements. A source of pride for Wendy is several first-to-market shops such as Northeast menswear line, State and Liberty, and world-class equestrian, outdoor and work brand Ariat. As one of the first retailers to sign on, the Ariat corporate team recognized the magnitude of being in such a centralized and popular location. “Fifth + Broadway provided us with a fantastic location right in the heart of downtown,” shares Jared Ellis, Senior Director of Retail Concepts at Ariat, “and it is surrounded by some of the most iconic destinations in Music City. The team has worked incredibly hard to make sure that this store pays homage to Nashville, and we look forward to welcoming locals and visitors alike into the new space.”
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Perhaps one of the most thrilling aspects of Fifth + Broad is the multitude of available dining destinations. From fast-casual options such as Hattie B’s Hot Chicken, Shake Shack, and Blanco Cocina + Cantina to elevated fine dining meccas such as prime seafood dynamo Eddie V’s, there are plenty of places to enjoy an ice cream, sip a cocktail or relax over a four-course meal. The downtown installment of Slim & Husky’s tops our list of trendy, must-try pizza joints, and Boqueria delivers an intriguing Spanish tapas bar and restaurant to the scene. Not to be ignored, renowned Chef Sam Fox (of North Italia and True Food Kitchen fame) is making his mark with a new concept called the Twelve Thirty Club — a two-level, 26,000-square-foot restaurant that features a piano bar, an oyster bar, private dining rooms, and even a rooftop arena. Mid-year, keep your eye out for the second half of the Assembly Food Hall to open, introducing even more additions to the restaurant roster.
In keeping with the “city within a city” concept, Fifth + Broad also offers retail and entertainment aside from the boutiques and restaurants. Though the name hasn’t yet been released, you can expect a rooftop entertainment venue to hit the landscape later this year, complete with a stage and stunning skyline views. If you’re looking for a little personal TLC, drop into The Dry House, a salon owned by celebrity stylist Ali Ryan and business partner Cassidy Bentley (who also happens to be artist Dierks Bentley’s wife). “The Fifth + Broadway development shares our same vision of highlighting our city,” says Ali. “It offers such a wide variety of shops and restaurants, and as a whole, it really gives a snapshot of what Nashville is all about. We are thrilled to be a part of it and to have such an iconic address to serve our loyal fan base of Nashville visitors and tourists.”
Fifth + Broad is easily accessible, with several garage entries that lead to 2,000 parking spaces, including the main entrance off of Sixth Avenue at Broadway. Additionally, you can enter off Fifth Avenue, and valet parking will be available once COVID restrictions allow it. With Brookfield Properties handling the project operations as well as the development, they are working closely with their vendors and in-house teams to ensure the highest level of safety protocols. “Signage is critical,“ Wendy says of their security measures. “Being outdoors gives us a bit of an advantage versus being an enclosed center. We’ll have regular hand sanitizing stations and capacity limitations on vertical transportation like elevators and escalators to maintain social distancing. We will also require masks anywhere in the public areas. We’re super tuned in on all of it.” The team is also working with retailers to support individual corporate mandates.
For more information on the shopping and dining experience at Fifth + Broadway, you can contact the management offices at 5036 Broadway Place, Nashville, TN 37203 by calling (615) 823-2630 or emailing [email protected].
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