Your skin is one of the first things people notice about you, so you want it to look its best. But as we all know, it’s rare to walk away from the makeup counter without spending at least $100. In the spirit of savings, we went to the women we trust most when it comes to skin, and we asked them to give us their swear-by items in their daily beauty routine that won’t break the bank — here are their top selections!

Picks from Woo Caroland, Owner of Woo Skincare + Cosmetics

Tan Towels

Why Woo loves it: “Who doesn’t like a little tan to hide the imperfections of our legs and arms? Not only does it make you look better, it makes you feel more confident in showing your legs and arms.”

Price: The half-body comes in boxes of 10, and the full-body comes in boxes of five, both for $29 at Woo Skincare + Cosmetics.

Caudalíe Beauty Elixir

Why Woo loves it: “The elixir is an instant refresher to the face. It is great as an on-the-go facial hydration to freshen skin and makeup. Plus, it has a beautiful grape extract scent!”

Price: 1 oz/30ml for $18 at Woo Skincare + Cosmetics

Beauty Products Under $30 We Swear ByPin
Caudalíe Elixir, $18, and Tan Towels, $29, at Woo Skincare + Cosmetics

Picks from Jennifer Lee, M.D., Medical Director at REN Dermatology

EltaMD Lip Balm Broad-Spectrum SPF 31

Why Jennifer loves it: “It is recommended by the Skin Cancer Foundation as an effective broad-spectrum sunscreen.”

Price: $10 at Ren Dermatology

Differin Gel

Why Jennifer loves it: “Differin Gel was previously only available by prescription but now can be found over the counter. This multi-purpose gel helps keep pores clear and unclogged, can help smooth complexion and helps fine lines and wrinkles. A little dab applied to the entire face will do you.”

Price: The price may vary from seller to seller, but you can get it for around $11.19 (find a list of providers here).

Beauty Products Under $30 We Swear ByPin
EltaMD Lip Balm Broad-Spectrum SPF 31, $10, at REN Dermatology; Differin Gel, $11.19, at local drugstores

Picks from Valorie Cole, Owner of Daniel Cole Collection

Daniel Cole Concealer

Why Valorie loves it: “[It’s] highly pigmented, creamy but long-lasting … excellent coverage with little product.”

Price: $25 at Daniel Cole Collection

Daniel Cole Lip & Eye Pencils

Why Valorie loves them: “Long-lasting but clearly soft to apply. These silkliners come in four beautiful lip colors and five different eye colors to really make your eye color stand out.”

Price: $25 each at Daniel Cole Collection

Beauty Products Under $30 We Swear ByPin
Daniel Cole Concealer, $25, and Daniel Cole Lip and Eye Liners, $25, at Daniel Cole Collection

Picks from Laurie Hays, R.N., Co-Director of Facial Rejuvenation Center

Bio-Boost Lip Enhancer by Esenté

Why Laurie loves it: “[It] creates full, plump, defined lips with daily use of this botanical and vitamin-based resurfacing lip therapy. Alleviates dry/chapped lips while protecting against UV damage.”

Price: $12 at the Facial Rejuvenation Center

Beauty Products Under $30 We Swear ByPin
Esenté Bio-Boost Lip Boost, $12, at Facial Rejuvenation Center.

Picks from Mary Katheryn Yesier, Regional Sales Manager of The Cosmetic Market

French Green Clay Spot Treatment

Why Mary Katheryn loves it: “This treatment was developed for use when you feel that occasional blemish coming on. Formulated to reduce redness while drying the affected area, this amazing spot treatment is like an ER visit for your skin — highly effective for all skin types.”

Price: 1 oz. tube for $22 at The Cosmetic Market

24-Hour Eye Cream

Why Mary Katheryn loves it: “The eye cream provides balanced hydration to the delicate eye area, while its custom botanical blend calms and soothes. The lightweight formula contains an antioxidant to help fight free radicals, caffeine to combat puffiness and offers lightening benefits so skin appears more radiant.”

Price: .5 oz. tube, $29.50 at The Cosmetic Market

Beauty Products Under $30 We Swear ByPin
Therapy Systems French Green Clay Spot Treatment, $22, and Therapy Systems 24-Hour Eye Cream, $29.50, at Cosmetic Market

Picks from Grayson Woods, M.D., Founder of Woods Aesthetics

ColoreScience Lip Gloss & Sunscreen

Why Grayson loves it: “Sun protection, a touch of gloss and just the right natural color. It’s great for the summertime – at the beach, pool or just a daily gloss, and it is perfect to give to a gal pal as a gift.”

Price: $29 at Woods Aesthetics

Beauty Products Under $30 We Swear ByPin
ColoreScience Lip Gloss and Sunscreen, $29, at Woods Aesthetics

RELATED: Don’t Fall Victim to These Skincare Myths

Picks from Maegan Griffin, NP-C, Founder of Skin Pharm

Cetaphil Gentle Skin Cleansing Cloths

Why Maegan loves it: “Anyone who works at Skin Pharm has a gym bag full of skin care products, and Cetaphil cleansing cloths are always included. These cleansing cloths are gentle and fragrance-free, making them excellent to remove sweat and debris following a kickboxing class or to remove daily grime when you just can’t fathom washing your face after a late night out with the girls.”

Price: Less than $10 at your local drug store

ZO Skin Brightening Sheet Masque

Why Maegan loves it: “This is often the last step to many of our skin care treatments (i.e. peels, photo facials, dermaplaning) and is great to have on hand for use prior to any big event. With green tea extract and arbutin, this masque restores radiance for a pretty glow in under 10 minutes!”

Price: Add this service to your in-office treatment or pick one up for your next big event for $20 at Skin Pharm.

Beauty Products Under $30 We Swear ByPin
ZO Skin Brightening Sheet Masque, $20, at Skin Pharm | Image: @camillaabry

Picks from Amy Valet, M.D., Dermatologist at Traceside Dermatology and Allergy

Elta MD Clear SPF 46

Why Amy loves it: “This is a lightweight, sheer daily sunscreen that is perfect for everyday use on the face and, in particular, for people whose skin is prone to acne, rosacea and irritation. Use it daily after cleansing the face and prior to applying makeup for long-lasting, non-irritating sun protection. It is available in both tinted and untinted forms and can be purchased in our office.”

Price: 1.7 oz. bottle for $20 Traceside Dermatology and Allergy

The Ordinary 10% Azelaic Acid Suspension

Why Amy loves it: “This is an amazing, lightweight and non-irritating gel containing 10% Azelaic Acid that is perfect for gently renewing the surface of all skin types. Azelaic Acid is a naturally occurring acid that gently exfoliates and brightens the skin’s complexion. As a bonus, it also helps with long-term use to lighten uneven pigmentation and unplug pores, making it perfect for skin types that are prone to both acne and rosacea.”

Price: 30 mL tube for $7.90 online

Beauty Products Under $30 We Swear ByPin
10% Azaelic Acid Suspension, $7.90, at The Ordinary  | Image: @rafaeldiascosta

Picks from Heather Happy, Licensed Aesthetician at Cool Springs Plastic Surgery

Elta UV Daily Broad-Spectrum SPF40

Why Heather loves it: “We really and truly love the Elta MD UV daily non-tinted or tinted SPF 40. It’s a best-seller. It’s for normal to combination skin and can be used post procedure. It’s lightweight, absorbs quickly and doesn’t have the ‘traditional sunscreen smell.'”

Price: 1.7 oz tube, $28.50 at Cool Springs Plastic Surgery

Beauty Products Under $30 We Swear ByPin
Elta UV Daily Broad-Spectrum SPF40, $28.50, at Cool Springs Plastic Surgery.

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Happy shopping!

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Find even more beauty tips here.

Author: Kate Neal
About the Author
Kate Neal