Meet the Mother-Daughter Duo Behind Wild Honey Flower Truck
When Bree and Jardin Friedl took over a beloved flower truck business, they stepped into the unknown. Now, they’re bringing build-your-own bouquets (and plenty of joy!) to Birmingham. Image: BD Photography
Jardin Friedl always made a bouquet for her college dorm when Wild Honey Flower Truck‘s adorable vintage Ford Econoline rolled through campus. When she heard the business was being put up for sale, she and her mom, Bree, decided to go all in. Bree Friedl, a former small-business owner and destination wedding planner, and Jardin, who has a knack for customer service, made the perfect team. Meet this mother-daughter floral designing duo!
You began as Wild Honey Flower Truck customers. How did you go from being fans to buying the business?
Bree: In the Fall of 2018, the Sizemores had the beautiful idea of Wild Honey Flower Truck — bringing fresh flowers around town in an old truck for people to build bouquets. It would be an experience, not just buying premade bouquets. One of their loyal customers purchased the business and took it to an even higher level.
While attending Samford University, Jardin experienced the flower truck on campus and regularly purchased flowers for her dorm room.
When the announcement was made on social media that they were selling the business, it grabbed Jardin’s attention right away. She called me and said, “Mom, the truck is for sale!” Almost without thinking, I blurted out, “What if we bought it?” From there, we made an offer, talked in-depth about the basics of the business, and started off with what we thought we could handle.
You say that becoming owners of Wild Honey Flower Truck has been “like drinking from a fire hose.” How have you managed learning a new business on the fly?
Bree: Taking over the business in the fall meant we inherited some pre-booked events. Our approach was to navigate these logically, always prioritizing exceptional customer service and experience. It involved a steep learning curve: mastering flower varieties, understanding their longevity, and optimizing our seasonal selections to manage costs.
Our ultimate goal was, and remains, ensuring that every customer enjoys beautiful flowers that last well after they bring them home.
Jardin: We placed a lot of trust in each other and brought our strengths to the table. Easy to do when you’re working with someone you have known literally your whole life! I was navigating classes, learning how a business works, what a business needs, how to upkeep vintage trucks, plus the basics of florals. It was a lot, but I felt a lot of support and took pride in the challenge.
Tell us about the workshops you host from your HQ in Bluff Park.
Jardin: We thought it would be fun to open our little space where all the action takes place. One of our bays is dual-purpose and can comfortably hold up to 14 people. We have hosted basic bouquet building, holiday wreath building, and making pressed-flower journals and bookmarks, all of which we teach.
Our favorite is collaborating with another local small business to bring even more fun to our community in Bluff Park, like calligraphy, food trucks, and even a goat! You can find out about our workshops and events by joining our VIP email list and checking our website for upcoming gatherings.
How do you decide on where to sell? Can we find you in any new spots around town this season?
Bree: Most of the time, the truck is at events that have hired us for a special occasion, some of which are open to the public. When the weather is nice, you will see us outside our HQ in Bluff Park. We select locations around town that offer excellent visibility and high foot traffic, ensuring many people see the truck and are inspired to create a bouquet.
My husband says if there is a coffee shop or brewery, he is in! Maybe outside the reopened Savage’s Bakery?! You can follow us on Instagram for a weekly schedule on stories.
What are your top care tips for your flowers?
Bree: Start with a clean vase, replace the water every couple of days, and give stems a fresh cut in a week. The key is to keep the water clear and clean! You can add a splash of bleach or vodka to the water.
What do you like to do when you’re not working?
Bree: Entertain, enjoy family time (especially with my grandbabies), and travel.
Jardin: I really enjoy hiking with my dogs and going to weekend markets.
Who or what is inspiring you right now?
Bree: I like to watch floral tutorials. My favorites are Jack Kinsey and Holly Chapple. Last year, I attended an intro to wedding florals at Holly’s farm in Virginia, Hope Flower Farm.
Jardin: I’ve been really inspired by the 2026 wedding trends lately — not just because I’m planning my own wedding florals, but also because I love seeing the different vessels and greenery emerging in the floral bridal world right now.
What is your best piece of advice?
Bree: Don’t be afraid to take risks; sometimes they turn out better than you could imagine. Trust your heart, pray for guidance, and take advantage of the wisdom God sends your way.
Jardin: Slow down. That doesn’t mean do less, just take your time and breathe.
Lightning Round!
Favorite bouquet flower(s):
Bree: Bells of Ireland and dinner plate dahlias
Jardin: Depending on the season, blue thistle or larkspur
Last delicious local meal:
Bree: Ovenbird for the beet salad, but I can’t lie that a Jack Brown’s burger hits just right after a long flower truck day.
Jardin: Crispy Basil Duck at Shiki
Favorite place to vacation:
Bree: Europe. London is my favorite city
Jardin: Scotland
Your go-to gift to give:
Bree: A handmade pressed-flower bookmark
Jardin: A good book and personalized embosser
Book(s) on your bedside table:
Bree: A Moment to Breathe, Floriography by Heather Dyer, and Greenlights by Matthew McConaughey
Jardin: Hello Beautiful by Ann Napolitano
Three things you can’t live without:
Bree: Matcha, my Surface tablet, and ALWAYS a bag filled with items for the day!
Jardin: My calendar, my essential oil diffuser, and matcha.
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Katie Leigh Matthews
A Birmingham native, Katie is a lifelong waterfall chaser and is passionate about the outdoors. She also loves connecting with remarkable women in the Birmingham community and bringing their stories to life. Katie has been writing professionally for over six years; you can find more of her work at Moms.com and Islands.com.