Another new social media format launched this week — IGTV!
Don’t worry, we’re here to break it down for you, and give you a few ideas for how to utilize it for your business.

What is IGTV?

IGTV (short for Instagram Television) is a feature to watch/post longer videos on Instagram. It is housed within the regular Instagram app, though you will also be able to download the IGTV app for easier browsing. There are no channels, rather the company or the creator of the video is the “channel.”

How is it different than other video formats (for example, on Facebook or YouTube)?

IGTV displays videos the way people normally view their phones: vertically. Facebook and YouTube display horizontal videos best, meaning you won’t be able to easily repurpose existing videos.

How is it different than Instagram Stories?

Instagram Stories can be up to 15-seconds long and filmed natively through the Instagram app. IGTV allows anyone to publish 10-minute long videos, and influencers with large followings can publish videos up to one-hour in length.

Should I be publishing videos?

It depends! Do you already publish Instagram Stories and get a good response from your followers? If so, then yes, definitely try out IGTV!
If you don’t use Instagram Stories yet, what are you waiting for? Here’s a handy beginner’s guide to get you started. Get your feet wet with stories first, then move on to longer-form video if your audience is engaging with the content.

Any ideas for longer-form video content?

Yes, of course! Here are a few ideas broken down by industry:

Retail: Film the unpacking of new inventory. Your customers will love being able to see your new merchandise before it officially hits the sales floor.

Restaurants: Record chefs plating tonight’s special or show a time lapse of the full recipe being made in the kitchen.

Interior designers: Film the installation of a new project — or just keep the camera rolling while you’re shopping for clients and share why you choose certain items over others.

Spa & Beauty: Film a tutorial on makeup application, how to create the perfect braid or tips for a long-lasting blowout.

Art galleries: Showcase your new pieces and tell your audience interesting facts about the artist or artistic style of the piece.

The hardest part is getting started, so just dive in and see how your audience responds. And give us a head’s up when you post so we can tune in!

Share with your friends!