We love to share the inside scoop at StyleBlueprint, and today we’re giving you a heads-up about a name you’re going to be hearing a lot more about in the not too distant future. Elaine Turner, an accessories designer based in Houston, is launching her first store outside of Texas in Nashville. With an aggressive plan to open up 50 more boutiques in the next 5 years, we are hoping that Louisville is on that list. For now, we can shop online for the whole collection or at Rodes for Her.

Here’s how I discovered this great line: My mother, who lives in Houston, loves Elaine Turner and gave me a purse three years ago for Christmas. I had a similar purse and shipped the gift back to exchange it for something else. I spoke with the store manager and, based on my description of what I wanted and what I liked, she sent me two of the loveliest purses back. I kept them both and love them dearly to this day. (One is purple suede and the other is a metallic clutch.)

The products are beautiful, and the customer service component they offer is what sets this brand apart. My Houston friends and family have stated this across the board, that not only are their employees very friendly, but their attention to service is top notch. I can vouch for this first-hand. Liza Graves, one of our SB co-founders, was in the Nashville store just before the grand opening and found all kinds of gorgeous things on her visit.

Liza:

We were so excited to get a sneak peek at the Elaine Turner boutique opening today in Nashville. Let’s just say, we all now have a big huge list of wants! Before we gave it the SB stamp of approval, we wanted to see the collection up close. Yes, everyone in SB land, even if you must order online, do so. As beautiful as these bags and shoes are in photos, I promise they are actually prettier in person.

IMG 6634Pin
The Elaine Turner handbags appeal to all ages. Are you drooling? We are.

Elaine Turner’s eponymous brand was launched in 2000 in Houston, Texas. Her inspiration comes from her many international family vacations and the want to capture a bit of that adventure and escapism for her customer’s everyday life.

IMG 6666Pin
Hello, gorgeous.

If I were to categorize this collection with similar brands, I would choose Tory Burch or Kate Spade as the price point and classic-with-a-modern-twist approach are appealing to a similar customer. The mix of materials and textures definitely brings in a luxurious element, but not at premium designer prices. Attainable luxury is the goal of Elaine Turner.

Her signature color is hot pink and those pink couches just beckon you to sit and try on shoes. This store embraces femininity, which is fun to be surrounded by.

IMG 6695 Version 2Pin
Liza (me) and Amy Norton (SB Managing Editor) checking out the fabulous bags.

 

IMG 6660Pin
Part of the “Tech Babe” collection, these iPad covers have the same attention to detail that the handbags and shoes do. $175.

 

IMG 6662Pin
Wallets, $175

 

IMG 6649Pin
The bamboo details on these leopard ballet flats caught our eye. $250.

 

IMG 6651Pin
This Ali washed leather bag is great. Take in the details…This bag goes from short shoulder to cross body and check out the details below…

 

IMG 6650Pin
We love the bamboo details found on almost all of the Elaine Turner bags. This tassel is pretty great as well. Ali bag is $450.

 

IMG 6679Pin
More tassels and bamboo.

 

IMG 6645Pin
Step back Alabama fans… this is brown and white, not the Alabama black and white houndstooth. But, now that Elaine is in SEC country, I bet some black and white houndstooth would sell crazy well. $325.

 

IMG 6637Pin
Shoes, $295

 

IMG 6635Pin
Phoebe Cheetah Haircalf, $450.

 

IMG 6636Pin
Again, the details…

 

 

IMG 6652Pin

 

IMG 6656Pin
Check out the jewelry while you are at Elaine Turner.

 

IMG 6654Pin
These wrap watches are right on trend.

 

IMG 6648Pin
SB readers know of our long love affair with the Claridge + King brand. As one of the C + K owners also lives in Houston, we loved seeing that Elaine Turner is supporting this brand by selling it in her stores.

 

IMG 6683Pin
Photos showing everyone how to set up the displays. As I write this, I know everything is coming together, perfectly!

 

IMG 6673Pin
As we were leaving, the window displays were shaping up with the Elaine Turner staff thinking through the final details.

 

Citycentre lowres interior3Pin
Friday, by 10 AM, expect something very similar to this! Pink couches will beckon you in. Go, have fun, and celebrate that Nashville was chosen for this grand opening!

 

And, for bargain hunters, I’m drooling over the summer selections on her site. Great deals: www.elaineturner.com

 

Oh, one more thing: Amy’s husband, Will, take note:

 

IMG 6709Pin
See this Elaine Turner bag?

 

IMG 6711Pin
I think it needs to be wrapped up and given to this amazing person!

 

Author: Heidi Potter
About the Author
Heidi Potter