Why “Good” Finance Advice Doesn’t Work for Everyone
Popular money advice often overlooks the most important factor: your actual life. Here, experts challenge common assumptions about homeownership, diversification, and retirement planning. Image: iStock
Todayβs column comes to us from Nashvilleβs Lauren Reed, co-founder ofΒ Wealth of a WomanΒ and a founding partner atΒ REED Public Relations.
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It doesnβt take long to come across financial advice these days.
Open social media, listen to a podcast, or catch up with a friend over coffee, and youβll hear plenty of opinions about what you should be doing with your money. Buy a house. Invest in the market. Diversify your portfolio. Save a certain percentage for retirement.
Some of that advice is helpful. Some of it isnβt. More often than not, it conflicts with the previous thing you read. And almost all of it is missing one important detail: the reality of your own life.
To help demystify all the mixed messages, I sat down with Teresa J.W. Bailey, my Wealth of a Woman cofounder. As a personal financial chief of staff to high-net-worth individuals, Teresa works with entrepreneurs, executives, and families to coordinate every aspect of their financial lives. She has a way of cutting through common financial myths and reminding us that the best financial decisions are rarely one-size-fits-all.
When Popular Advice Misses the Mark
Lauren: We hear financial advice everywhere these days, from social media to podcasts to friends. Whatβs one piece of advice you hear all the time that you think needs more context?
Teresa: One of the biggest misconceptions is the idea that everyone should own the same investment. Whether itβs real estate, stocks, digital currencies, private investments, or even cash, thereβs no single asset thatβs right for everyone.
Take buying a home, for example. Weβve all heard that renting is βthrowing money away,β but thatβs not always true. Homeownership comes with unpredictable expenses that people donβt always factor in, like replacing a roof, a heating and cooling system, or making unexpected repairs. There are seasons of life when the predictability of renting may actually support your financial goals better than owning.
The same is true with cash. Many people are told they should always keep more cash on hand, but if youβre carrying high-interest credit card debt, paying that down may provide a much greater financial benefit.
Your balance sheet should be built around your life, not someone elseβs. Looking at how other people invest can be a great way to learn, but it shouldnβt become your instruction manual.

Diversification Looks Different Than You Think
Lauren: Another phrase we hear often is, βJust invest a little bit in everything and youβll be diversified.β Is diversification really that simple?
Teresa: Not exactly. I like to say diversification should look like a professionally organized closet, not a junk drawer.
Every investment you own should have a purpose and work together with the rest of your portfolio. True diversification isnβt about collecting random investments. Itβs about creating a balance that helps protect you when markets shift, interest rates change, or unexpected events happen.
That kind of coordination takes intention, and itβs one of the reasons working with a financial advisor can be so valuable. They can help you understand how each piece fits into the bigger picture.
The same principle applies to the professionals you work with. People sometimes assume that having multiple advisors means theyβre getting more perspectives, but it often creates fragmentation, duplicated efforts, and higher fees. Just like your investments, your financial team should be coordinated.
Rethinking the Rules of Retirement
Lauren: One often-repeated rule of thumb is that youβll only need about 80% of your current income once you retire. Do you agree with that?
Teresa: I really donβt.
In fact, I like to say, βI spend more money on Saturdays than I do during the workweek, and retirement becomes six Saturdays every week.β
Many of todayβs retirees want to travel more, invest in their health and longevity, spend meaningful time with family, or even help children and grandchildren financially while theyβre still here to enjoy it. Some people want to renovate their homes to age in place or move closer to family. Those goals donβt necessarily cost less than working life, especially when you factor in inflation.
I also think weβre seeing an important shift as more women take an active role in financial planning conversations. Theyβre bringing different priorities and asking different questions as they define what they want retirement to look like.
Rather than relying on a percentage, I encourage people to start with the life they want to live. Imagine your ideal retirement first. Then calculate what that lifestyle will actually cost. Thatβs a much more meaningful way to plan.

The Best Financial Advice is Personal
Lauren: If people take away one thing from this conversation, what do you hope it is?
Teresa: Iβd want people to remember that personal finance is personal.
Rules of thumb can be helpful starting points, but they arenβt universal truths. Every financial decision should be made in the context of your goals, responsibilities, values, and the season of life youβre in.
The best financial plan isnβt the one that looks like everyone elseβs. Itβs the one thatβs intentionally designed to support the life you want to live.
The Bottom Line
One of my favorite things about conversations like this is that they remind me there isnβt a single βrightβ way to build a financial life.
Money is deeply personal, and our goals, responsibilities, and priorities evolve over time. The advice that makes sense for one person may not make sense for another, and thatβs okay.
If this conversation encourages you to pause before following the latest financial trend or rule of thumb, Iβd call that a win. Ask questions. Stay curious. Find trusted people who can help you think through your own situation.
After all, the best financial plan isnβt the one that works for everyone. Itβs the one that works for you.
Ready to keep the conversation going?
Meet Lauren and Teresa in person on Thursday, August 20, at Louisvilleβs Speed Art Museum for a morning of honest conversations about women and money. Tickets are $25. Find out more and reserve your spot HERE!

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Lauren Reed
Nashvillian Lauren Reed is a founding partner at REED Public Relations, co-founder at Wealth of a Woman, and mom to three children (plus one bonus adult son)!