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Purple Reign: What is Ube & Why is it Popping Up All Over Nashville Menus?

What is ube, and why is Nashville restaurant scene LOVING it right now? From cocktails and lattes to waffles and cheesecake, get ready to see purple on menus everywhere. Image: OysterCat Media

Β· By Jenna von Oy Bratcher
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A person holding a plate with a serving of purple and white ube ice cream topped with whipped cream and toasted coconut flakesβ€”one of the trending treats on Nashville menus.Pin

If you’ve been spotting a sudden wave of eye-catching purple-hued cocktails and eats around Nashville and wondered if grapes are having a moment, think again. The surge of deep violet across Nashville’s culinary scene can be traced back to ube (pronounced β€œooh-beh”). But what is it? In a nutshell, it’s a Filipino purple yam that’s having a major moment on local menus. And no, it’s not the same thing as taro, though the two are often confused.

First, let’s clear up the ube versus taro confusion. Both boast beautiful shades of purple, but come from different roots. Literally. Ube is sweeter and nuttier, making it perfect for desserts. Taro, on the other hand, has a more starchy, subtle flavor and is typically used in savory dishes or traditional milk teas. Basically, ube is your dessert soulmate while taro is more of your dinner date.

But that’s not to say ube won’t eventually find its way onto your dinner plate.

At Sunda New Asian in The Gulch, ube steps confidently into brunch territory with a standout dish of ube waffles with Japanese fried chicken. Topped with whipped ube butter, it’s a dish worthy of your tastebuds and your Instagram feed.

A plate with waffles, fried chicken, whipped cream, ube purple cream, syrup, cut fruit, an edible flower, and a small purple ube dipping sauce on a blue dish.Pin
The Ube Waffles with Japanese Fried Chicken dish is actually a longtime favorite at Sunda New Asian. Image: Jenna Bratcher

Thirsty? Ube’s not just for eating; it’s showing up in an array of sippable stunners. At Noko, the Ube Colada offers a tropical escape, blending ube’s rich, creamy notes with pineapple and coconut for a playful twist on the classic piΓ±a colada. It’s part cocktail, part vacation, and thoroughly addictive.

A purple Ube blended drink in a pineapple-shaped glass, garnished with toasted coconut flakes and a dried citrus slice, sits on a wooden bar in Nashville next to printed menus.Pin
This Ube Colada from Noko is as delicious as it is beautiful! Image: Jenna Bratcher

For something with a floral edge, head to Bagelshop and order the Purple Rain Latte. Made with house-crafted lavender-ube syrup, this summer special can be paired with either espresso or matcha. The result is a lightly sweet, beautifully balanced drink that tastes as lovely as it looks.

For another ube beverage option, Eat Bubbles takes the cozy boba route, letting the earthy sweetness of ube blend with milk and boba pearls for a mellow, comforting drink that feels just a bit indulgent.

A plastic cup filled with a layered iced drink featuring Ube’s signature purple and brown colors sits on a concrete ledge outdoors on a sunny day.Pin
Bagelshop’s new Purple Rain is a mix of floral lavender and earthy, sweet ube in a latte. Image: Bagelshop

Dessert, unsurprisingly, is where ube really flexes its flavor muscles. Curry Boys BBQ serves a rich, creamy ube cheesecake topped with toasted coconut β€” a lush finale to the bold, barbecue-forward menu.

A person in a pink shirt holds a blue and white plate with an Ube dessertβ€”dubbed "Purple Reign" on some Nashville menusβ€”topped with whipped cream and sprinkled with brown flakes.Pin
You may not have enough room for dessert after a hearty meal at Curry Boys BBQ, but if you do … Image: OysterCat Media

At Boba & Bites, the ube tiramisu offers a cross-cultural take on the Italian classic, trading traditional mascarpone for ube cream in a purple-hued, espresso-kissed, coconut milk-infused delight. It’s also layered with ube mascarpone cream and dusted with ube powder. Yum.

Craving chocolate? O-ku elevates its dessert game with a decadent mochi brownie drizzled in white chocolate sauce and ube coulis, accompanied by coconut ice cream.

Even the iconic banana pudding gets an ube-forward spin at Koshō by Tabu, where layers of banana and creamy ube pudding team up in a reimagined Southern classic that hits all the nostalgic notes with a new twist.

A mason jar filled with a layered dessert, topped with whipped cream, a cookie, and vibrant purple ube drizzleβ€”perfect for those wondering what is ubeβ€”placed on a textured gray surface.Pin
A purple-hued twist on a classic, Koshō by Tabu offers an Ube Banana Pudding. Image: Koshō by Tabu

My take? Nashville’s embrace of ube isn’t just a passing phase; it’s a full-fledged flavor movement. What started as a specialty dessert ingredient will make its way well beyond cocktails, lattes, and brunch dishes. So, next time you spot it on a menu, take it as a sign. It’s your invitation to something unexpectedly wonderful!

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Jenna von Oy Bratcher

Jenna von Oy Bratcher

Jenna von Oy Bratcher is StyleBlueprint's Editorial Operations Manager and Lead Content Editor. The East Coast native moved to Nashville almost two decades ago, by way of Los Angeles. She is a lover of dogs, strong coffee, traveling, and exploring the local restaurant scene bite by bite.

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