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Retail Additions- Draft Only

· By Jenna von Oy Bratcher
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BIRKENSTOCK

Neighborhood: 12 South
More Info: birkenstock.com

BIRKENSTOCK just put its (very comfortable) foot down in Nashville with the opening of its tenth U.S. retail store. The new shop features everything from iconic sandals to sneakers, boots, and even foot care essentials — because your toes deserve some pampering, too. The space blends craftsmanship with local flair, including a cork-and-leather-inspired sculpture by Nashville artist Emily Brown.

A person sits at a wooden desk in a cozy room, donning a leather jacket and jeans. Behind them, a tapestry adds charm while photos and notes pin the latest Nashville retail finds to the board, inspiring new explorations in the city's vibrant shopping scene.Pin
BIRKENSTOCK is bringing comfy-chic to the Music City streets. Here, local Designer Savannah Yarborough shows off her shoes. Image: Cristina Fisher

Diptyque Paris

Neighborhood: Green Hills
More Info: diptyqueparis.com

Diptyque Paris brings French sophistication to Nashville with its brand-new boutique in Green Hills. And naturally, it smells fantastique. Inspired by the original Paris location, this 570-square-foot gem blends Haussmann-style elegance with Southern charm, including a stunning mural of Tennessee plants by artist Katelyn Roebuck. Expect candles, fragrances, skincare, and decor so chic you’ll feel like you accidentally wandered into a Parisian dream … only with more country music and fewer baguettes.

A boutique interior in one of Nashville's charming retail spots features decorative shelves displaying perfumes and candles. A round table with flower arrangements sits elegantly on a beige rug, while cream walls and warm lighting create a cozy ambiance.Pin
Renowned French-born fragrance brand Diptyque Paris has made its grand entrance. Image: Diptyque Paris

Scout’s Barbershop

Neighborhood: Gallatin
More Info: scoutsbarbershop.com

Sure, you can have your hair cut. Or colored. Or shaved. But you can also stock up on product galore! Known for quality cuts and a relaxed, walk-in vibe, Scout’s Barbershop also features a retail selection of premium grooming products. From candles to Scout’s merch to beard oil, the unisex barbershop has all your styling needs covered. This grand opening kicked off a year of expansion for the locally owned brand, with additional shops slated to open in Wedgewood-Houston and Cool Springs later in 2025.

Shelves brimming with beauty products set the scene in this Nashville salon. Two wooden chairs face a sleek black sofa, surrounded by lush plants and chic decor, inviting clients to explore the carefully curated retail selection.Pin
Scout’s Barbershop has expanded to Gallatin, and the new eight-chair shop blends nostalgic camp-inspired design with Scout’s signature old-school charm. There are plenty of shoppable products, too. Image: Scout’s Barbershop

Vuori

Neighborhood: Franklin
More Info: vuoriclothing.com

Good news for Cool Springs athleisure fans — Vuori has joined the McEwen Northside lineup. The California-born performance apparel brand, known for its sleek blend of style and sweat-ready function, joins a high-profile crew that includes Skin Laundry, Rumble Boxing, and Warby Parker. This marks Vuori’s second Tennessee spot, bringing elevated everyday essentials to one of the country’s hottest retail hubs.

Two people are exploring a rocky coastal path, jogging with the ocean as their backdrop. Clad in athletic clothing, they embrace the invigorating sea breeze on their scenic adventure.Pin
Consider this your new go-to for looking sharp while breaking a sweat (or not). Image: Vuori
Jenna von Oy Bratcher

Jenna von Oy Bratcher

Jenna von Oy Bratcher is StyleBlueprint's Editorial Operations Manager and Lead Content Editor. The East Coast native moved to Nashville almost two decades ago, by way of Los Angeles. She is a lover of dogs, strong coffee, traveling, and exploring the local restaurant scene bite by bite.

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