The arrival of warm weather lends itself beautifully to an afternoon on the town, lunching in the sunshine and strolling the sidewalks of Nashville’s bustling neighborhoods. Fortunately, new retail locations continue to plant roots around town, offering us a chance to discover new additions to our wardrobes and give our homes a seasonal refresh. Check out these three popular stores that have recently made their way to Music City!

3 New Nashville Retail Spots


2301 12th Ave. S., Nashville, TN 37204 • (615) 712-8249
Hours: Monday through Wednesday, 10 a.m. to 6 p.m.; Thursday through Saturday, 10 a.m. to 7 p.m.; Sunday, 10 a.m. to 5 p.m.

12South is a booming neighborhood for retail and dining, and it just keeps growing. Vibrant and pink-centric, LoveShackFancy is the newest retail hotspot on the scene, and there’s no question it’s turning heads. The NYC-based boutique has 14 locations worldwide, but the Nashville iteration, which opened on Friday, April 8, brings an energy that Music City can easily match.

Before you even walk into the shop, check out the hand-painted floral mural from Nashville artist Natasha May Platt. Once inside, you’ll find LoveShackFancy’s classic pink ikat wallpaper, a custom neon sign, a checkered floor that features hand-painted guitars, and a jukebox.

The 1,330-square-foot space is also filled with ultra-colorful clothing and fun accessories that founder and Creative Director Rebecca Hessel Cohen says merges LoveShackFancy with the local flair. “For this store, we wanted to blend elements of Nashville and LoveShackFancy to create an authentic, all-encompassing experience for our shoppers,” she tells us. “Exclusive to this shop, we’ll have incredible bespoke items from hand-painted cowboy boots to embellished vintage band tees to dreamy cowgirl shirts and custom Nashville tees!”

Interior of LoveShackFancy in 12South, featuring cowboy boots and lots of pink clothing.

“Aside from the bespoke items, vintage band tees, and hand-painted cowboy boots exclusive to this store, customers are invited to shop all of our new styles — from hats and dreamy dresses to cozy cardigans and fan favorites like our signature ruffle minis and more,” says owner Rebecca Hessel Cohen. Image: LoveShackFancy

Thunder Moon Collective

937 Woodland St., Nashville, TN 37206
Hours: Sunday through Wednesday, by appointment only; Thursday and Friday, noon to 6 p.m., Saturday, 11 a.m. to 6 p.m.

Thunder Moon Collective opened toward the end of last year and has only recently found its way onto our radar — but it’s absolutely worth a belated mention. The vibrant East Nashville boutique carries everything from paper goods and stunning handmade candles to cozy home accessories, jewelry, and botanical bath products.

“We are a consciously curated home and gift shop with an emphasis on community,” says owner (and world-traveler) Nina Brito. In addition to offering an eye-catching collection of handmade, sustainable, and fair-trade items, she hosts weekly workshops such as basket weaving, poetry, and succulent arranging. In addition to the carefully curated items lining the shelves and the lineup of activities, Nina works hard to create a warm sense of community within the space. “I want the shop to be the community hang I felt like East needed so badly,” Nina says. She’s spreading the love, and we’re here for it!

Plants and homemade candles at Thunder Moon Collective

From 3D-printed planters to curious candles, Thunder Moon Collective boasts unique finds around every corner. Image: Nina Brito


412 11th Ave. S., Nashville, TN 37203 • (629) 219-2897
Hours: Monday through Saturday, 10 a.m. to 7 p.m.; Sunday, 11 a.m. to 6 p.m.

California-based home essentials brand Parachute has officially made its way to Nashville, bringing effortless, West Coast-inspired home decor to The Gulch. The largest Parachute store to date, the new 4,575-square-foot space is one giant comfort zone filled with everything you can think of for your home — from loungewear and bedding to bathroom and nursery decor.

“The store provides a place for customers to touch, feel, and experience our products firsthand,” explains founder and CEO Ariel Kaye. “We designed the store to feel like being at home so you can get a true picture of what these products would be like in yours!” In fact, the store offers dedicated showcase rooms offering complete home setups such as a living room with a fireplace, bedrooms, and even a kitchen. The ambiance alone will reel you in.

“Our retail stores are designed with the local neighborhood in mind,” says Ariel. “We love to incorporate local florists, plants, decor, and artwork where we can. Our Nashville location features a range of carefully selected materials and finishes. The ‘concrete look’ tiles are warmed and complemented by white oak millwork, brushed brass fittings, and a curated selection of artwork.” The perfect place to visit if you’re in need of a little inspiration!

Interior store setup at Nashville's Parachute location

Parachute has made its new home in The Gulch! Image: Parachute

Happy shopping! And don’t forget to Subscribe to StyleBlueprint for a Life of Style + Substance.


Updates from February 2022

Last August, we introduced three upscale clothing boutiques new to the Nashville retail scene (Bella May, Grace Loves Lace, and Modiste). We’re back with another round of new retail locations that have opened since then, only this time we’re taking a peek at everything from home goods to wardrobe accessories and everything in between. Whether you’re in the market for new a new hat, heirloom florals, or locally made chocolates, you’re in for a treat.

Plus, you can keep checking back, as we have plans to publish regular updates in the coming months. We love supporting local businesses, and we know you do, too. If you see someplace new in your neck of the woods, email us so we can keep track!

For now, here are eight new Nashville shops to know about!

8 New Nashville Retail Spots

*Listed in alphabetical order

American Paint Hat Co.

3820 Charlotte Ave Suite 129, Nashville, TN 37209
Hours: Wednesday through Sunday, noon to 6 p.m.; closed Monday and Tuesday

A newcomer to L & L Market in December 2021, American Paint Hat Co. is the brainchild of co-founders Tyler Minor, Tara Joseph, and Jennifer Wayne (yes, she’s John Wayne’s granddaughter and one-third of Runaway June). For a truly impressive — and expressive — Nashville experience, you can choose from a selection of colors, styles, and shapes to design a personalized hat. Complete your creative vision with your favorite hatband pattern, feather, or other stylish embellishments to round out your ensemble. Channel your artistic side by designing your perfect hat, then hit the town to showcase your handiwork. Stylist and designer Tyler says, “No appointment is needed, and most customers can walk away with a custom hat in 20 minutes!”

Black custom hat with feathers from American Paint Co.

Create a custom headpiece at American Paint Hat Co. Image: Katie Larson

Goo Goo Chocolate Co. – (new retail space)

116 3rd Ave S, Nashville, TN 37201 • (615) 490-6685
Hours: Monday through Sunday, 10 a.m. to 6 p.m.

Sure, Goo Goo has been around for decades (over a century, in fact), but you’ve never seen Goo Goo Chocolate Co. quite like this. The new and improved retail space, which officially opened on November 5, 2021, hosts design-your-own premium confection stations — who can ask for more? Plus, it boasts every imaginable Goo Goo-related item you can think of, from flavored coffee and hot cocoa to t-shirts and other memorabilia (including squeaky Goo Goo dog toys!). Satisfy your sweet tooth, stock up on gifts, and learn about Nashville’s oldest confection at their new spot downtown.

Interior of Goo Goo Chocolate Co.'s new retail store

Goo Goo Chocolate Co.‘s new retail location offers pantry items, apparel, a full-service Chocolate Bar menu (featuring boozy milkshakes!), and even interactive classes. Image: Jenna Bratcher

Judith Bright – (new location)

3820 Charlotte Ave #126, Nashville, TN 37209 • (615) 269-5600
Hours: Monday through Saturday, 10 a.m. to 6 p.m.

With an official grand opening on November 15, 2021, Judith Bright‘s new store affords Nashvillians yet another chance to shop her beautiful jewelry. We love Judith’s flagship store in 12South and her second space in The Factory at Franklin, but this new location at L & L Market makes it even easier to keep an eye on her latest offerings — from rings and anklets to bridal pieces and beyond. Whether you’re looking for a gift or something to elevate your own wardrobe, this is the place to go.

Boxes tied in a bow next to Judith Bright jewelry.

From bracelets to earrings, you can shop artisan designs at Judith Bright‘s new jewelry boutique in L & L Market. Image: Judith Bright

Viva Nashville Boutique

2808 Bransford Ave, Nashville, TN 37204 • (615) 622-3225
Hours: Tuesday, 1 p.m. to 6 p.m.; Wednesday through Friday, noon to 5 p.m.; Saturday, 10 a.m. to 2 p.m.; Sunday, 1 p.m. to 5 p.m.

Vibrant and chock full of both new and vintage styles, Viva Nashville Boutique is Berry Hill’s newest boutique. Open since October 1, 2021, Viva offers everything from apparel to home goods. Drop in for well-loved cowboy boots, boho clothing pieces, and quirky T-shirts. You can even find fun furnishings like plush red velvet chairs, antique lamps, candles, and more.

Q Clothier and Rye 51

405 11th Ave S, Nashville, TN 37203 • (615) 953-7414
Hours: Monday through Saturday, 10 a.m. to 6 p.m.; Sunday, noon to 6 p.m.

Another luxury addition to the already trendy Gulch area, Q Clothier and Rye 51 is a dual concept store that offers custom and ready-to-wear men’s clothing. Whether you’re in the market for formalwear or small-batch basics, this boutique men’s store is ready to customize men’s clothing with pockets, monograms, cuffs, and more. Each garment is made one at a time with meticulous attention to detail, and you can shop in-store selections like soft jackets, denim, outerwear, and accessories.

Gentleman in a three-piece blue suit at Q Clothier

Dapper suits and accessories abound at Q Clothier and Rye 51, a dual concept from Q51. Image: Daniel Meigs

The Shop at W Nashville Hotel

300 12th Ave S, Nashville, TN 37203 • (615) 379-9000
Hours: Monday through Sunday, 9 a.m. to 10 p.m.

As if the W Nashville Hotel wasn’t already a destination worth visiting thanks to incredible dining experiences like Andrew Carmellini’s The Dutch and Carne Mare, it recently opened a high-end retail boutique, too — The Shop. A labor of love from Wheat Boutique, The Shop offers a stellar selection of fashionable apparel, accessories, jewelry, art, and locally made items from beloved brands like RangerStitch, ABLE, Paddywax, and mural artist Kelsey Montague. Sip a hot latte from the W’s resident Barista Parlor, and shop ’til you drop.

"The Shop" at W Nashville Hotel

From art to apparel, The Shop at W Nashville Hotel offers high-end retail from local brands. Image: W Nashville Hotel

Ostara Gardens

1021 Whites Creek Pike, Nashville, TN 37207 • (629) 702-3131
Hours: Thursday through Saturday, 11 a.m. to 6 p.m.; closed Sunday through Wednesday

Officially launching on November 6th, 2021, Ostara Gardens is a sensory-driven concept from friends and business partners Avon Lyons and Emily Daniel, who joined forces to merge their talents and wide-ranging floral expertise. The result is an oasis where you can find everything from fresh arrangements to candles, handblown glass terrariums, and even locally made confections.

“It’s a place full of items that delight your senses,” says Avon, ” from the freshest flowers available in town to rare plants, the most amazing bottle of Vetiver perfume, good bottles of imported Olive Oil, modern taper candles, and the butteriest shortbread you’ve ever tasted. I have no idea when to stop, so there will always be a lot going on!” Currently, the shop is open three days a week, but you can look forward to an expanded schedule at the end of March.

Interior of Ostara Gardens

From gifts to fresh flowers, Ostara Gardens is an oasis for all things wild and wonderful. Image: Avon Lyons

Rustler Hat Co.

407 11th Ave S, Nashville, TN 37203 • (615) 490-6977
Hours: Monday through Sunday, 10 a.m. to 6 p.m.

From bachelorette parties, to birthday parties, to just-because-parties, creating a one-of-a-kind hat with friends has definitely become a Nashville experience at Rustler Hat Co. Of course, you can shop here solo as well! Book a private room to enjoy a unique experience outside of the showroom, or hit up the showroom bar for a customized fitting that includes design consultation, a complimentary beverage, and of course, a fantastic hat. Plus, they have beautiful leather jackets, branded merchandise, candles, and more.

Rustler Hat Co.'s shop interior.

Rustler Hat Co. takes custom hat fittings to a whole new level. Image: Honor Creative

On your mark, get your wallet ready, go!


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