Yes, it seems Nashville can’t open up restaurants and workout facilities fast enough. But, what about boutiques? No worries, as we’re getting more boutique options with each passing month. Today we’re highlighting six new locally owned options as well as two brands that recently expanded into Nashville. A few other locally owned boutiques have added a location or moved, and we’re giving you the heads up on those as well. All are worth the car ride, as they guarantee the retail experience we all crave: great products and service as well as the satisfaction of items in hand immediately.

Other fun news about these retailers? They are located across our city in Downtown, Green Hills, Berry Hill, East Nashville, 12South, North Nashville and Germantown.

New Locally Owned Boutiques in Nashville

Natalie Busby

521 Gallatin Ave #2, Nashville, TN 37206 • (615) 915-2211

Natalie Busby is a Nashville-based designer who makes incredibly wearable clothing that is both comfortable and stylish, as well as being kind to the earth. “Fabrics that feel good” is one of Natalie’s main components for all of her collections, ones that are made up of pieces that will mix seamlessly from workday to a night out to a lazy Saturday afternoon. Her line can be shopped online at, but her brick-and-mortar location opened in East Nashville a few months ago. Make a point to go on in and feel the clothes, see how lovely they drape on your body and realize, once again, how Nashville designers are making their mark.

Natalie Busby’s East Nashville boutique | Image: Natalie Busby


1807 9th Ave N, Nashville, TN 37208 • (615) 864-7279

Elise Joseph’s concept, Goodwin, has found a permanent location with the opening of her flagship store here in Nashville near Buchanan Street on Ninth Avenue North in the former Consider The Wldflwrs location. This local business opened with “the goal of creating an authentic and welcoming place for discovery, community and overall well-being.” As Elise says, “It is an exciting time to be in Nashville, and I hope to help celebrate and foster the creative community of my hometown.” At Goodwin, you’ll find a tightly curated selection of women’s clothing, accessories and home goods. The boutique will also feature monthly pop-ups and special events. You may be familiar with the brand from Instagram or online, as this is how the brand launched in 2016. Elise is also the founder of the Pennyweight blog.

Goodwin boutique is found in the Buchanan Arts District.

The Nash Collection

212 Broadway 2nd floor, Nashville, TN 37201 • (615) 750-3244

Surely you’ve seen those hats and t-shirts around town that say NASH in all caps across them? And, how about those SMASH ones as well? Yep, those. Beloved by locals and tourists alike, The NASH Collection was once just sold at retailers around town or online. However, there is now a NASH store — opened in October — on Lower Broadway, so be sure to stop in and stock up on your next trip downtown. You’ll need to look up, as this store is on the second floor above FedEx.

The Nash Collection store is now open on Broadway. Image: The Nash Collection

Lilyan James

711 Porter Road, Nashville, TN 37205 • (615) 873-0664

Known for quality, well-priced leather goods (and a current fun silk pant collaboration with Ona Rex), this Nashville brand opened up a shop off Porter Road in East Nashville in September. Recently honored as a Nashville Fashion Alliance (NFA) ‘Emerging Talent Award Nominee,’ we love seeing this brand expand to permanent walls!

You’ll enjoy shopping for items like this gorgeous handbag at Lilyan James. Image: @lylianjames

Glenn Nash

2825 Bransford Ave, Nashville, TN 37204 • (615) 679-0993

You may think that Glenn Nash stands for Glenn “Nashville,” but the owner is actually Nash Gilchrist. Yep, Nash from Nashville. After growing up here and leaving to attend Savannah College of Art & Design (SCAD), he’s back and ready to wow you with his menswear boutique. He comes by retail honestly as he’s from two generations of retail shop owners. His mom runs Gilchrist Gilchrist, and his dad owns Nashville Billiard and Patio, a shop his grandfather started in 1953. Nash realized that Nashville didn’t have many good men’s stores, and thus he redid the garage behind Gilchrist Gilchrist on Bransford Avenue and has created a cool and cozy spot filled with a wide range of prices and offerings. Most of the brands are USA-made, and while the clothing is modern, it’s also timeless and well-made. “I can put it all together here. Clothes, shoes, watches, jeans … all of it,” says Nash. You’ll find everything from pants for $50 to jeans for $275. “I buy good quality stuff that won’t fall apart and try to make sure there is a nice range of prices.”

From the Glenn Nash’s Instagram, you can get a feel for the wide assortment of items sold. Lots of nice gift items are at this cozy store as well.


2905 12th Ave S STE 101, Nashville, TN 37204 • (615) 649-8780

Crue, with an Instagram profile that reads, “premium athleisure destination for stylish babes in movement” just opened on 12th Avenue South. You’ll find a variety of brands all made with the intent of making you move in style. We think stopping by and buying an outfit, changing immediately into it and heading across the street to eat the Epice salad (as the owner of Epice’s daughter owns Crue) and then taking a long stroll up and down 12South, including Sevier Park, would make for a fun afternoon combining local shopping, local eating and getting your steps all at once!

Crue, a locally owned premium athleisure boutique, is found on 12th Avenue South.

Four Notable Local Boutique Moves and Expansions


200 Madison St Suite 8, Nashville, TN 37208 • (615) 649-8996

We first mentioned Longevity in our article, Nashville’s New Neighborhood Shops, published in June 2018. It’s odd to think about, but Nashville really hadn’t had a boutique that specialized in premium activewear clothing from many different brands geared for the Pilates, yoga and athleisure crowd before Longevity. After their first location opened in October 2017, the concept took off and now has expanded from their Shops at Fatherland location to a second location in Germantown at 200 Madison Street. It’s now easier than ever to find what has become a necessary component in our wardrobes: comfortable and stylish activewear that takes us from studio to lunch with fashion ease.

Follow Longevity’s Instagram account @longevityboutique for inspirational and funny quotes along with local photos and athleisure and workout clothes you’re sure to want.

Margaret Ellis Jewelry

2809 Bransford Ave, Nashville, TN 37204 • (615) 255-3255

In case you’ve shown up at Cummins Station, the longtime home to Margaret Ellis Jewelry (ME Jewelry), and wondered where it went, this beloved Nashville brand moved locations this past summer to Berry Hill. You can find the gorgeous, statement pieces, all handmade right here in Nashville, now on Bransford Avenue. A good excuse to go check out the new location is the upcoming and always anticipated studio sample sale on December 7, 2018, from 9 a.m. to 5:30 p.m. Head on over there but remember, it’s now located on Bransford Avenue! Got it? Good.

Look for the cute white cottage — local treasures await in the form of eye-stopping beauties from ME Jewelry!


601 8th Avenue South, Nashville, TN 37203 • (615) 628-8495

You may already be a fan of Finnley’s in downtown Franklin, known for their wide selection of fashion at affordable prices. Finnley’s opened in 2014, and now, you can shop at Finnley’s second location in the Gulch! Located near Uncommon James and The Chef and I, Finnley’s adds to the growing list of retailers calling the Gulch home.

Finnley’s has a second location, now open, in the Gulch.

Consider the Wldflwrs

901 Woodland St #102, Nashville, TN 37206 • (615) 209-8810

Consider the Wldflwrs is still thriving, just in a new location (as mentioned previously, Goodwin now occupies their former space in North Nashville). Known for their delicate, everyday jewelry and gorgeous special occasion pieces, including drool-worthy engagement rings and “alternate” engagement rings (something besides a clear diamond), the CTWF line is available along with a variety of other quality jewelry lines that carry a similar esthetic vibe and quality craftsmanship at their new store in East Nashville.

Consider the Wildflowers' East Nashville location | Image: Emily Dorio

Consider the Wldflwrs’ East Nashville location | Image: Emily Dorio

Two Boutiques Which Have Recently Expanded into the Nashville Market

Outdoor Voices

2309 12th Ave S, Nashville, TN 37204 • (615) 490-3121

This activewear line has become extremely popular in the last few years. With stores in Texas, California, New York, Massachusetts and Washington, D.C., Nashville just gained the first Outdoor Voices brand store in the Southeast. Located on 12th Avenue South next to Judith Bright, this store is filled with comfy clothes made to take on your next workout while staying stylish the entire time.

Pop into Outdoor Voices now open on 12th Avenue South.


2135 Bandywood Dr, Nashville, TN 37215 • (615) 383-3006

This women’s boutique in Green Hills’ Grace’s Plaza (between The Dotted Line and Bella Linea) features a nice variety of contemporary clothing and accessories. Find a range of prices and a fun selection of tops, jackets, handbags, shoes, dresses and more with brands like Bella Dahl, Free People, PJ Harlow and Hardtail. This location is dsquared’s first location outside of Mississippi, where there are two stores: One in Oxford, and another in Jackson.

dsquared in Green Hills

Now, get out and go shopping!


Be sure to check out our article from June 2018 featuring 20 of Nashville’s newest neighborhood shops: New Nashville Neighborhood Shops.