Partnering with influencers is daunting — especially because the ones we see most have millions of followers and charge thousands per post. So how can small businesses take advantage of the exposure and audience influencers carry? Here are a few tips. Micro-influencers Micro-influencers have smaller followings than your typical influencers, with 1,000 to 100,000 followers,
What Women Really Want From Their Vacations
Here at StyleBlueprint, we’re passionate about travel. From scenic family road trips to last-minute vacation ideas, we’re brimming with ways to turn every trip into a memorable adventure. When our readers are looking for tips on where to stay, what to eat or what to see on their next vacation, our city guides have got
How To Get Ahead On Pinterest
Welcome to week three of SB Media’s Pinterest series! By now, you’ve learned how to create the best Pins and master Pinterest advertising. This week, we’re moving on from the nitty gritty and getting into the fun stuff: holidays, seasons, big events and special moments. Ever browsed Pinterest for holiday table setting inspiration or DIY
Pinterest Ads Manager 101
This week at SB Media, we’re continuing our Pinterest series. As you may recall, we’re dedicating the month of September to sharing how to best use Pinterest to grow your business. As we showed you last week with our guide to creating the ideal Pin, your brand’s organic Pinterest presence is a vital component to
5 Steps to Creating the Perfect Pin
Chances are, you’re well aware of the impact that using Pinterest can have for your small business. With 200 million active users each month, the platform can be instrumental in generating awareness for your brand, increasing brand engagement or driving direct conversions on your products or services. At the heart of this social media giant
Why Every Complaint is a Gift
We are big fans of customer complaints at StyleBlueprint. Is that surprising to you? To clarify, we don’t enjoy when our clients are upset, but we do appreciate the fact that they’re telling us why they’re upset and providing us with the opportunity to fix the problem. When a customer complains, they’re dropping honest feedback
IGTV: Everything You Need to Know for Your Small Business
Another new social media format launched this week — IGTV! Don’t worry, we’re here to break it down for you, and give you a few ideas for how to utilize it for your business. What is IGTV? IGTV (short for Instagram Television) is a feature to watch/post longer videos on Instagram. It is housed within
The Best Business Books of 2018 (So Far)
The Books We’ll Be Reading This Summer Spring and summer are the seasons for beach vacations, slower days and therefore, more opportunities to catch up on your reading list. We’re looking forward to conquering the recommendations from 6 Books You’ve Got to Read: Spring 2018 as soon as our toes hit the sand this summer.
Big Changes Are Headed to Facebook
This week’s SB Media is contributed by our friends at MP&F Public Relations. Last week Mark Zuckerberg announced that major changes are in the works at Facebook. The social network is shifting its algorithms again — this time to make sure you are seeing more content from family and friends. It’s likely that changes to
The Biggest Marketing Trends For 2018
The Biggest Marketing Trends for 2018 You wear so many hats as a small business owner so why not rely on SB Media to do what we do best? It’s vital that entrepreneurs stay up to date on digital and social media marketing trends these days. There’s no need to scour the internet or conduct
