There’s no shortage of liquor stores in Williamson County, and that’s why it’s imperative that for a store to succeed, it has to shine bright. And Moon Wine & Spirits in Brentwood does just that. Tucked on the busy corner of Franklin Road and Moores Lane, this beloved establishment has garnered a loyal customer base, thanks to its friendly staff and top-notch selection of wine, beer and liquor.
After a 25-year career in the golf business, Eddie switched gears and decided to open up a wine and spirits store, but not just any run-of-the-mill liquor store. Eddie envisioned a neighborhood wine store; a place where customers could receive a truly exceptional shopping experience. He was lucky enough to snag the last remaining liquor license in Brentwood at the time. After a year of scoping out a location, getting licensed and remodeling the building, Moon Wine & Spirits opened its doors in July 2010. “I haven’t looked back since,” Eddie says.
What makes Moon Wine & Spirits so special is that it is decidedly accessible.
Clueless about wine? Don’t know the difference between a cabernet sauvignon and a pinot noir? Fear not—Moon’s helpful staff will happily walk you through the basics, offering recommendations and even allowing you to taste a sample before committing to the full bottle. What’s more, all taste preferences and budgets are catered to, from humble boxed wine to more sophisticated Italian reds.
To give customers another reason to return, Moon Wine & Spirits features an innovative Black Bag loyalty program. If you return to Moon with your specially issued bag, you’ll receive extra discounts on your favorite selections.
“We place a lot of focus on personal attention and providing exceptional customer service,” says Eddie. “People will call us and say, ‘Hey, I’m on the way—can you grab me a case of wine to go?’ We have a lot of repeat customers, which is truly rewarding.”
Since opening his business, Eddie has noticed several changes in consumer habits and liquor trends. For one thing, boxed wines—no longer the lowly realm of college kids—have exploded in popularity, becoming more and more accepted among serious wine connoisseurs. Also, many winemakers are gravitating away from traditional corkscrews and towards screw-tops, which are more convenient and often keep the wine fresher. On the beer side of things, interest in craft beers (including IPAs, high-gravity beers and microbrews) continues to skyrocket. And as far as liquor?
“Anything brown is hot,” Eddie says. “Bourbons and whiskeys are experiencing a comeback right now.”
When asked his thoughts on the passage of the Tennessee wine bill in the Legislature, Eddie says it was initially a “tough pill to swallow.” The law, which will enable wine sales in grocery stores starting in summer 2016, threatens to compromise the livelihood of hundreds of small business owners throughout the state. But Eddie is confident that Moon Wine & Spirits will continue to thrive, bolstered by its devoted customer base, knowledgeable staff and unique inventory.
“We’re trying to separate ourselves from what may appear in grocery stores. One of the things we’re doing is selling unique wines from smaller vineyards that sell only 200 to 300 cases,” Eddie says.
And that’s just one more reason Moon Wine & Spirits is a Williamson County treasure!
Moon Wine & Spirits is located at 6910 Moores Lane, Brentwood. Hours are Monday through Thursday, 9 a.m. to 9 p.m.; Friday and Saturday, 9 a.m. to 10 p.m. Learn more at (615) 472-1772 or visit moonwineandspirits.com.
PHOTOS: Leila Grossman of Grannis Photography