This post was SUPPOSED to be on what I liked and didn’t like from the Missoni for Target collection. My plan was to give you a pared down version of what to buy – and what not to buy – over the next month. As I lined up with a group of 35 women at 7:57 outside the White Bridge Road Target, I realized something: this post may be out of date by September 14th as the entire Missoni line may be sold out! With the smell of blood in the air, I felt like I was surrounded by huntresses, all ready to strike and claim their Missoni prey.
Before anyone could enter the store, I got a text from Heidi, our StyleBlueprint Louisville gal. Louisville is on Eastern Time. Target had already been open for 55 minutes. Her text said, “Almost sold out here. I’m in returns, scavenging.”
Gulp. I only had 15 minutes to shop. I’m on jury duty this week and I needed to get downtown. I suddenly wished I were wearing running shoes.
The Target guy unlocked the door at 8:00Am SHARP. Women started sprinting, barely slowing down as they grabbed a cart, or two. Clothes were being thrown into carts at lightening speed.
I, on the other hand, bypassed the women’s clothing line entirely. You see, I had already seen the Missoni LookBook for Target online and I wanted one tote more than anything else. And, with only two in the store, I scored it! I also threw a few scarves and a clutch into my cart, for good measure. I started photographing women, as I was simply stunned at the sheer shopping joy and tenacity on display. So, forgive the blurry pics, but I only had my iPhone in hand. I just was unprepared on all levels.
I ran into my friend Stephanie (I know the picture is horrible. Again, I was completely caught off guard for how this 15 minutes was going to unfold!) Her pregnant sister had been trying to shop online unsuccessfully, and Stephanie was there loading up on the incredibly adorable infant wear.
In fact, Stephanie’s sister was not the only one finding it difficult to shop online at Target. All day I received emails from frustrated friends trying to shop online. At 6:00 PM, the site was still problematic and this is all I got:
But, back to my 15 minutes at the actual store. By 8:06 I was into the towel section and the hand towels were disappearing with great speed. I ran into Frankie and Corinne who had loaded up on bath towels for family members in Ireland. If looks could kill, this duo would be dead. The other women were all resisting the temptation to mug them right there for the coveted towels.
By 8:08, shelves were completely bare. Target employees were busy scanning UPC codes to grab more product from the back as they promised to restock throughout the day. I think their “day” was consolidated into a 20 minute span.
On my way to the checkout lane (It was 8:11) I spotted quite a bit of dishes still available and I grabbed a glass bowl. Passing by the office supplies, I added some clipboards, notebook dividers and journals to my cart.
$442 later, and right on time to make it to my seat in the jury box, I sped away knowing that I had just witnessed retail history in the making.
I had intended on returning everything I bought. Okay, I knew I wanted the tote and a scarf. But, I feel like I’m sitting on gold here…. I just got off the phone with Target and they say without hesitation that there will not be any other shipments of Missoni for Target to the store. But, you might luck into a return…. my return. But first I need to figure out what to keep:
Wait a second. Let’s check out that dress she has on a little closer:
I have an idea about what else that size XL girls’ dress can do:
For more on the Missoni for Target launch day experience, check out Heidi’s post at StyleBlueprint Louisville. She even includes some history for you about Missoni and why there is such a fuss: click here.