Strategic Hospitality, the group behind such beloved establishments as Pinewood Social, Patterson House, The Band Box, Henrietta Red, Le Sel, Bastion, Merchants, Paradise Park and Aerial, partnered with The Mathews Company and a group of local investors to purchase 411 Broadway, the building in which Paradise Park and Aerial are located.
A new concept will be taking over the 42,000 square-foot building after a year-long renovation, starting sometime in July 2018.
From the press release:
Strategic Hospitality opened Paradise Park in early 2007, shortly after Tower Investments redeveloped the building. Ten years later, Tower Investments informed Benjamin and Max Goldberg, co-owners of Strategic Hospitality, that they were considering selling 411. Despite receiving numerous cash offers from out-of-town developers, Tower chose to give Strategic Hospitality an opportunity to buy the building.
“We asked them to give us 60 days,” said Benjamin Goldberg. “The Tower team was incredible to work with on this because 60 days turned into about a year but they knew how important it was for us to try and secure the building and keep a local presence on Broadway.”
Strategic Hospitality approached The Mathews Company, their landlord at Pinewood Social, to assist them. The Mathews Company has specialized in real estate services in Nashville for more than 75 years and the Goldberg’s knew their guidance and expertise would be invaluable in such a formidable undertaking.
The transaction for the building occurred in August 2017 and since then the company has been working on finishing touches for a new concept. Strategic Hospitality will be closing down all of the current businesses in the building in order for it to undergo a yearlong remodel in which the restaurant group will open one cohesive concept across all three floors and the rooftop.
Businesses will close mid-to-end of July and include Paradise Park, Aerial, and the Strategic Hospitality offices. All current Strategic Hospitality employees will have the opportunity to be rehomed at a fellow SH property. The Big Bang dueling pianos concept, which is also located on the 2nd floor of the building but isn’t part of Strategic Hospitality, is moving to a new location in downtown Nashville. For questions about The Big Bang, go to www.thebigbangbar.com or call 615-264-5650.
So, if you want a pitcher of beer and a great burger in one of Nashville’s great Broadway destinations, you better get there quick!