When it comes to today’s luxury real estate, it’s all about lifestyle. Gone are the days when price tags or class and status implied “luxury home” — it is now focused on the way we live, as we each create our own definition of luxury. Home buyers now equate luxury with a feeling that takes over as you enter the front door, a way to live your best life and aspire for more. And Middle Tennessee and Williamson County are at the heart of this modern real estate market, offering a plethora of luxury options specific to individuals looking to create their own indulgent lifestyle.
Middle Tennessee offers many real estate options, as buyers focus on the simpler aspects of luxury — convenience, location, ease of living. “Everyone’s definition of luxury is different, depending on their needs and wants,” says Jessica Averbuch, CEO of Zeitlin Sotheby’s International Realty.
Jessica continues, “A prime location is a luxury that some buyers seek to reduce their commute time; walkability is another popular luxury today because of the way it impacts lifestyle; and extra living space is a luxury that some buyers seek so they can enjoy amenities, like a home gym or media room, in the privacy of their own home.”
Zeitlin Sotheby’s International Realty has been helping buyers and sellers redefine luxury in Middle Tennessee for years. The organization and its agents have been on the frontline of growth in the Williamson County market and understand the wide range of available options, including urban, suburban, waterfront and farm properties.
“Williamson County has always been very special with a rich heritage, historical significance and the great potential for an exciting tomorrow,” says Patty Carter, president of Zeitlin Sotheby’s International Realty. “I moved to Williamson County in 1975 and was drawn to the area for the excellent school system, its sheer beauty and the wonderful lifestyle. It is no surprise that the area has risen to the current heights that we see today — these core features have not changed.”
Patty, along with founder Shirley Zeitlin, opened a Williamson County real estate office in 1986, after observing the excitement and attention the area was receiving for its excellent schools, quality lifestyle and careful city planning. Their Brentwood office and Franklin office (which opened a few years later) eventually joined forces, and the new Zeitlin Sotheby’s International Realty office, designed by Marcelle Guilbeau, is located on Franklin Road.
When it comes to living a life of luxury in Williamson County, the choices are endless — historic homes near town centers, single-family homes, condos and brownstones in both established and new communities and, of course, amenities in planned unit developments that offer a country club lifestyle with options like tennis, golf and even equestrian facilities.
“Luxury is personal, and there are no limits to the ways that people define it,” says Jessica. “Also, media has had a tremendous impact on the housing industry, and consumers are fascinated with everything house-related. It is an HGTV world, and people are inspired to define and express themselves by their living spaces.”
Perhaps some people’s definition of luxury has to do with originality, having a creative space that doesn’t look like anyone else’s. Originality, along with quality education, commute time, walkability and other factors, are all influencers when redefining luxury real estate for a new generation of home owners. And these elements, which are found in plentitude throughout Williamson County, haven’t been ignored by the outside world. In 2018, TripAdvisor named Franklin and Nashville as two of the top 30 U.S. cities to visit.
“These cities have responsibly restored and grown their communities, while retaining the character and quality of yesterday and demonstrating the promise and excitement of the future,” says Patty. She continues that people are drawn to Williamson County for “job opportunities, great schools, quality lifestyle and climate, all in a breathtakingly beautiful setting. For these reasons, the growth is phenomenal.”
This area’s growth, exploding metropolitan scene and connection to tradition offer enticing, varied real estate options for buyers seeking the new definition of home luxury.
Perhaps Williamson County office broker for Zeitlin Sotheby’s International Realty Matt Ligon puts it best: “In my opinion, there isn’t a better place to live your life, no matter what stage of life you are in, than Williamson County. It is a place that offers so much, but it is the people and their kindness that make it so special.”
Want more information about buying or selling in Middle Tennessee? Stop by the new Zeitlin Sotheby’s International Realty office at 580 Franklin Road, Franklin, TN 37069, and let trained agents share their knowledge and expertise about the area.
This article is sponsored by Zeitlin Sotheby’s International Realty.