I came to Vanderbilt in the early 90’s when Nashville was a bit sleepier than it is today. For a mall experience, I went to the Bellevue Mall. I rarely got into a car unless it was to go to Fat Tuesday’s at Fountain Square, Gilly’s or Green Hills Grille. The one other place I happily made a beeline to was Private Edition. Until that point in time, I had only bought cosmetics in two types of places: drug stores and department stores. I absolutely soaked up the experience of shopping in a store 100% dedicated to my skin, its health and its beauty, and I’m happy to report that I still use the eyeliner tips taught to me at Private Edition during those coed days. Of all the businesses I just listed, notably, only one remains: Private Edition. And this Friday, we can all wish this beloved beauty boutique a hearty, happy 30th Anniversary.
The savvy leadership of owner Linda Roberts has positioned Private Edition as a front runner in Nashville’s beauty industry, and the sage advice, fun conversation and quality products offered by well-trained, charming staff have made this store the preferred cosmetics venue for women of all generations. Private Edition is the flagship store of the Linda Roberts empire which now includes: four Cosmetic Market locations, the Therapy Systems store at The Mall at Green Hills and a new store concept opening this fall. Add to that the Advanced Treatment Center at Private Edition, which opened in 2009, and it’s hard not to be in awe of what Linda has created.
To anyone reading this who has a dream or passion, boundless energy and a great work ethic, you’ll want to take note that Linda did not have a business degree or a retail background when she opened Private Edition, whose first location, incidentally, was a single counter inside JAMIE. Simply put, she saw an opportunity that matched her individual passions. This same determination led her to develop the Therapy Systems line in 1994 when she saw a void in the results-driven skincare market. Now, Therapy Systems is a complete skincare and cosmetics line. Linda’s success story makes us proud to call her a Nashville gal. Congratulations, Linda. And Happy 30th, Private Edition.
Private Edition is located at 4009 Hillsboro Pike, Nashville, TN 37215.
Celebrate Private Edition’s 30th anniversary with the purchase of a StyleBlueprint Deal, which allows you to purchase a $100 gift certificate for just $60. Even better? You can buy TWO! We only have 200 to offer, so order quickly: www.deal.styleblueprint.com