For nearly 80 years, Diamond Cellar has earned a stellar reputation for providing the most exquisite fine jewelry and timepieces. What started as a small operation has since become one of the largest independent jewelry companies in the country. In fact, to fully appreciate the magnitude of Diamond Cellar’s influence and expertise, you need to hear the backstory! We sat down with Diamond Cellar’s Nashville Store Director to learn about the company’s history, its offerings, and the very special features that make the Nashville store truly unique.
The company was the brainchild of Robert Johnson, who created Robert W. Johnson Incorporated in 1947. The business originally operated as a small trade shop in Columbus, OH, and was known for offering jewelry repairs and alterations to area businesses. It wasn’t until the 1960s that Diamond Cellar officially changed its name and began working in the retail space.
Robert’s son Andy was the director of the first retail store and still serves as CEO of Diamond Cellar today. Andy’s own son Alex would go on to serve as a third-generation employee, eventually becoming president of the brand and spearheading the opening of the Nashville location in 2020.
Despite being Diamond Cellar’s newest location, shoppers can expect the same exceptional service the company is known for when visiting the Music City store, which shares a parking lot with The Mall at Green Hills. But, you can expect a little something extra, too.
“Diamond Cellar is renowned for being one of the country’s largest and most reputable independent jewelers,” says Nashville Store Director Meghan McKenzie. “Diamond Cellar is a company that remains true to its roots. Built on a foundation of jewelry repair, our master jewelers continue to dominate in each market to consistently deliver quality craftsmanship, from the smallest repairs to the most intricate custom design pieces.”
In addition to stunning jewelry and industry expertise, Diamond Cellar’s Nashville store offers something a bit different for its shoppers. As you step inside, take note of the one-of-a-kind bar designed by British jewelry designer Stephen Webster. Dubbed the ‘No Regrets Lounge,’ customers can enjoy a libation as they shop.
This unique in-store experience is one of many reasons Diamond Cellar stands out among other jewelers in Nashville and beyond. The brand is known for providing a customer experience exclusive to the luxury jewelry world.
“In addition to our focus on creating an elevated customer experience, Diamond Cellar prides itself in offering clients a convenient, 360-degree shopping experience,” adds Meghan. “In each store, we have the ability to buy, sell, and trade. Regardless of what stage you are in your jewelry journey, Diamond Cellar fosters a friendly, fun, and inclusive environment.”
When you shop in-store at Diamond Cellar, you’re met by a team with unmatched talent and expertise. For example, Meghan worked in the luxury jewelry industry for years before finding her way to Diamond Cellar. “After meeting the Johnson family and seeing the level of care and passion they exude every day to be the best in our industry, I couldn’t pass up the opportunity to be a part of something so special,” adds Meghan.
When it comes to the pieces offered at Diamond Cellar, you can find everything from diamonds to engagement rings, watches, wedding bands, and beyond. They’ve also developed close relationships with some of the most well-known luxury brands in the business. In fact, Diamond Cellar has served as an Official Rolex Jeweler for over 30 years.
“We have exclusivity with some of the most prestigious jewelry and watch brands in the industry, such as Rolex, Patek Philippe, David Yurman, Chanel, Roberto Coin, and Hermès,” explains Meghan. “The Johnson family takes pride in cultivating genuine and lasting relationships with these esteemed, key brands to ensure they can deliver the absolute best to its clientele.”
Diamond Cellar also offers customization services if you would prefer to create your own unique piece. This involves a team of experts who can manufacture one-of-a-kind jewelry in-house, using only the finest materials and craftsmanship.
“Our team of experts is available to assist you throughout the entire custom design process,” adds Meghan. “We have some of the most talented designer goldsmiths in each market, and the sales staff works closely with our shop to ensure that each and every detail is executed to perfection. If you can dream it, we can make it!”
Whether you’re searching for a brand-new piece of jewelry or want to have a piece appraised or repaired, Diamond Cellar and its team of professionals are ready to help make your dreams a reality.
This article is sponsored by Diamond Cellar. All photography provided.