Here is our latest press release. We’re excited to make this announcement!


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NASHVILLE (Sept. 19, 2014) – StyleBlueprint, the Southeast’s fastest-growing online lifestyle publication, has hired Tennessean alumna Cathi Aycock as its Williamson County editor. Aycock’s first day will be Oct. 6.

“Most people know Cathi Aycock as the Shopping Diva,” StyleBlueprint co-founder Elizabeth Fox said. “What they might not know is that Cathi is a Nashville native who is very involved in our community and has called Williamson County home for many years. We are fortunate to have her on our team.”

“In addition to driving Williamson County content, Cathi will use her vast network of contacts across the South to create engaging stories for our Southern edition, which has seen its subscriber base double in the last six months,” said StyleBlueprint co-founder Liza Graves. “She’s a perfect addition to our culture and growing staff.”

“For me, the opportunity to tell the stories of retailers in my backyard, Williamson County, was too good to pass up,” Aycock said. “I’ve been a fan and a reader for a long time and am counting down the days until I join the StyleBlueprint team.”

The addition of Aycock to the team comes amid a year of growth for StyleBlueprint, which now has presences in Atlanta, Louisville, Memphis and Birmingham, in addition to its Southern edition.

Earlier this year, the outlet launched its SB Guide, a curated collection of the best dining, service providers and shopping Nashville has to offer. SB Guide Memphis and SB Guide Birmingham were launched just this month, and the other SB Guide editions are forthcoming.

Also notable was the addition of the outlet’s first COO, Cracker Barrel veteran Coco Kyriopoulos, who brings many years of financial and strategic planning experience to StyleBlueprint.

Most recently, StyleBlueprint launched SB Weekend, a weekly email encompassing Nashville must-do weekend activities.

More than 250,000 people visit StyleBlueprint each month, and 50,000 individuals receive morning emails from the outlet.


Founded in 2009, StyleBlueprint has become a must-read daily source of information for Nashvillians and the Southeast’s fastest-growing online lifestyle publication. StyleBlueprint has also launched presences in Atlanta, Louisville, Memphis and Birmingham, a Southern edition of its daily online publication, a successful deal program, and most recently the SB Guide, an online resource of the best businesses in Nashville, Birmingham and Memphis. The SB Guide will soon be available in all StyleBlueprint cities.


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