Wanna hear some GOOD NEWS for a change? Shares in J.Crew stock jumped a surprising 26% after the upscale retailer posted a first quarter profit that beat all expectations on Wall Street. It’s funny because I was in J.Crew buying a pair of Bermuda shorts for my trip to Florida and as I checked out, I commented to the lady next to me, “I think the recession is thawing; look at all these people in line.” I don’t know about you, but the last six months have felt absolutely icky.
Let’s face it, Americans love to shop and feel good about the entire experience…throw in a meal and we’re pretty much blissful. The past nine months have felt absolutely oppressive, like being stuck in a Danielle Steele novel. My friend’s husband said to her in January, “If we can’t eat it, we ain’t buying it.” That’s pretty darn Draconian, but that was and maybe still is the mindset of a whole bunch of Americans.
So why is J.Crew beating out The Gap, Target, and even Tiffany’s as the retailer who knows how to survive in tough times? Here is my two cents worth and, then, what the high paid CEO had to say:
- J.Crew got that we love color. In the worst of times, give me a burst of gorgeous pastels in peony pink, melon and soft pistachio. They picked a bunch of colors that somehow combined the neutral trend and color wrapped up together and delivered pretty.
- J.Crew delivers quality goods always, but during the tight times it continued to discount appropriately so we always thought we were getting a deal.
- J.Crew does an incredible job of telling you how to put it all together. If you are in a quandary on how to accessorize, put a spin on an old outfit or create a look that feels just right for now, simply hit www.jcrew.com and ponder the possibilities!
- They also have free personal shoppers, wedding outfit planning and it certainly didn’t hurt when the Obama’s adorable girls wore CrewCuts coats on inauguration day!
The company CEO says while they don’t have a crystal ball, things feel better than they did in the fourth quarter. He notes items such as t-shirts, feminine shirts, jackets and jewelry had been selling quite well.
So, here’s an ode to the shopper with some of our favorites from J.Crew on sale right now. J.Crew sale site: