No doubt, Nashville is growing at a dizzying pace. You see it everywhere: daily announcements of new companies arriving, restaurant openings, a plethora of new events, tightening rental options and huge areas of re-development. There is one street that captures it all—12th Avenue S, referred to by many simply as 12South. It began quietly years ago as home to some of Nashville’s favorite food stops. Remember Becker’s Bakery, Mirror, and Rumours? All have either closed or moved elsewhere, but certainly, each one helped paved the way for what was to come. The next generation of businesses (hipsters, to be sure) has moved in and opened up, and the list is long and  keeps growing: Burger Up, Imogene + Willie, Halcyon Bike, The Filling Station, Las Paletas, Sloco, Urban Grub, Moda Boutique and Leona, to name a few. And most recently, some great new home and clothing shops (think SOHO 10 years ago) have sprung up that show how the chic factor of this neighborhood is really emerging: White’s Mercantile, Cadeau Nashville, and Emerson Grace. You’ll want to check these new places out!

White’s Mercantile:

White’s Mercantile is located in the old gas station at the southern-most end of 12South. Owned by Nashville’s emerging superstar, Holly Williams, it is filled with local products. At every turn, you’ll find shelves filled with products from local and regional purveyors like Turkish- T, Cake Vintage, First Fresh Olive Oil, Thistle Farms and Roux Maison. Holly owns one of Nashville most gorgeous boutiques, H. Audrey, which means you’ll also find cashmere sweaters, jeans, leather bags and great shoes here, too. Also, you’ll see gorgeous antiques at everywhere in this store, most having been acquired from Holly’s numerous trips abroad. Just as the name mercantile indicates, it offers something for everyone. This charming shop truly is one of Nashville’s unique treasures. Take a peek at some of what I found on my recent visit: styleblueprintwhitemerch2014-3 copy styleblueprintwhitemerch2014-12 styleblueprintwhitemerch2014-9 styleblueprintwhitemerch2014-1 styleblueprintwhitemerch2014-2 styleblueprintwhitemerchantile2014-d styleblueprintwhitemerchantile2014-E whitemerchantile2014-a whitemerchantile2014-B


Cadeau Nashville:

The store is breathtakingly beautiful, so much so, that it was hard to capture it through a camera lens. It’s a carefully curated store and every grouping is artfully arranged to highlight Cadeau’s gorgeous merchandise. Not only will you find great gift ideas under $50 here, you’ll see furniture, light fixtures and high-end accessories. When I stopped by right before Christmas, I expected the shop could be low on merchandise, given how many people have been buzzing about their great gifts, but they were well stocked and it didn’t take me a minute to spot several unique gifts to place under my tree. Cadeau is housed in the ground floor of 12 South Flats, the new building across from Trim and Taqueria del Sol and offers underground parking, a plus, given the ever-increasing popularity of this neighborhood. It is owned by Frannie Daughrity (granddaughter of Frances Preston) and Catherine Rector, two seasoned taste makers.

Take a look:






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Emerson Grace

Yet another gorgeous boutique, Emerson Grace, is also located in the 12 South Flats building. Emerson Grace is the brainchild of Courtney Page, a retail visionary with 23 years of experience creating her own unique brand. Not only is this Page’s first foray east of the Mississippi, it’s her first endeavor offering both men and women’s fashions under one roof. Emerson Grace carries many familiar brands like Frank & Eileen, Sanctuary, Velvet and Rag & Bone. They also carry a number of lines new to Nashville: Won Hundred, a Copenhagen brand with clean simple lines; the Swedish denim company Strom; and Clover Canyon, a line from Los Angeles offering eccentric prints. The building design was a collaboration between Béla Temesváry and local architect Nick Dryden, whose credits include the new 404 Kitchen, Billy Reid and Imogene + Willie. When you visit, be sure and look at the jewelry counter. Here are a few pictures to whet your appetite:

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Yes, 12South has arrived–mixing the old with the new, hip with chic, to create one of Nashville’s most sought after addresses. Spend an afternoon there, we promise you that it won’t disappoint.