Here are three reasons for ladies to take their guy friends to the Wiseacre Brewing Company:

1. You can enjoy a great craft beer AND conversation, because the room is not covered in TV screens with ESPN blaring on every wall.

2. Wiseacre is not only certified by Project Green Fork, it is also going to be the site for their fall fundraiser, “Loving Local,” on October 26 (so save the date).

3. Craft beer is cool! (In turn, you will appear cool for suggesting an outing to Wiseacre!)

 

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Wiseacre Brewing Company cut the ribbon on its new brewery one week ago in the heart of Memphis’ Broad Avenue Arts District with a ceremony featuring Mayor A C Wharton.

 

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Following the ribbon cutting on Wednesday, the brewery opened its tap room and patio to guests on the Friday of Labor Day weekend, marking the debut of Wiseacre beer in the Memphis market.

Wiseacre, founded by brothers Davin and Kellan Bartosch, features a 20-barrel brewhouse, with 200 barrels of fermentation space. The name “Wiseacre” was a term of endearment (scolding) that Davin and Kellan’s grandmother used towards them when they were young boys.

Davin Bartosch, the Brewmaster

Davin Bartosch, the Brewmaster

 

Kellan, left, and Davin Bartosch, inside the Wiseacre brewery.

Kellan, left, and Davin Bartosch, inside the Wiseacre brewery. Photo credit: Fuzzy Brew

 

Caught in a Bad Bromance with Andy and Michael for the release of their new book "Collards & Carbonara"

The food and beverage scene in Memphis is a close-knit community. Here, Davin and Kellan are pictured with Andy Ticer and Michael Hudman (Andrew Michael Italian Kitchen) for the release of their new book “Collards & Carbonara.”

The Wiseacre crew has been busy brewing their first two year-round beers—Tiny Bomb American Pilsner and Ananda IPA. My friends and I enjoyed the Ananda. According to the company label, this beer offers a “velvety texture just before the citrus hop notes explode into pure nirvana” … I will simply say that Ananda got a thumbs up from our group!

I took my husband, sister and brother in law to the brewery on opening weekend. An unassuming building on Broad Avenue is home to this new venue.

An unassuming building on Broad Avenue is home to this new venue.

 

Inside, the hustle and bustle of their first weekend on tap.

Inside, everyone was having fun with the excitement of Wiseacre’s first weekend on tap …

 

So we joined in!

… so we joined in!

 

My brother-in-law congratulating the brewmaster.

My brother-in-law, Jim, congratulating the brewmaster.

 

Wiseacre will alternate through styles with special releases such as Oktoberfests, Belgians, IPAs, porters and stouts, often according to the season or what its brewmaster, Davin, might be craving.

 

Brewmaster Davin Bartosch at the World Beer Cup in 2010 with Charlie Papazian and Pete Crowley. Your beer is good hands Memphians!

Brewmaster Davin Bartosch at the World Beer Cup in 2010 with Charlie Papazian and Pete Crowley. Your beer is in good hands, Memphis!

 

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Photo credit: FuzzyBrew

 

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The taproom is now open Thursdays and Fridays, 4:00 to 8:00 p.m., and Saturdays from 1:00 to 8:00 p.m.

This is not a typical bar. Instead, it is a tasting room, a place where people can go to learn about beer and the brewery. Think “Napa Valley, Memphis style!”

Souvenirs for sale.

Souvenirs for sale.

 

We bought a T-shirt!

We could not leave without a T-shirt!

Wiseacre will start distributing its draft beers locally through Budweiser of Memphis in the next few weeks, but they will be starting small and growing as they go. “Quality,” Davin says, “is the most important thing to me.”

Davin and Kellan have already been at it for a decade, working and researching their craft throughout the US and Europe, with a goal to start the best brewery possible always at the forefront of their travels.

 

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A good time was had by all at the Wiseacre Brewery Tap Room!

A good time was had by all at the Wiseacre Brewery Tap Room!

Drink up! And, for more information, visit the website: wiseacrebrew.com.

Thank you to the experts at FuzzyBrew for sharing images and insights about Wiseacre with StyleBlueprint. This niche blog covers the latest news about craft beer and beer events in Memphis, the Mid-South and beyond.