Located on the most prominent corner of one of the most beloved Midtown neighborhoods is Peridot, an eclectic boutique. It’s sandwiched between Italian restaurant Strano and the Jay Etkin Gallery, and is a beautifully curated collection of clothing, accessories and gifts.
The store’s name and green lion logo were inspired by owner Chantele Aldridge’s birth month of August. The green gem is her birthstone and the lion represents Leo, her zodiac sign. Chantele’s love of styling is what led her to open a store of her own, and she decided to locate in the Cooper-Young neighborhood because of the energy and fluidity of the area and the different people who live there.
Chantele is not only the owner of Peridot; she is a stylist, buyer and works in the real estate world. The store is a direct embodiment of her ever-changing fashion sensibilities.
Out in front of the brick building are two sets of dainty chairs and matching tiny tables. Once inside, the boutique feels open and has several chandeliers. Vintage chests and dressers serve as display cases in the back of the store.
Peridot carries women’s apparel and accessories, jewelry, cosmetics, shoes, handbags, watches and hats. For men, Peridot carries grooming products, tees and accessories. Many items the store carries would also work well as gifts. Brands in Peridot include Katie Kalsi handbags, Tokyo Milk perfumes, Mellow World vegan clutches and Lucy B’s Apothecary finds.
Besides the Tokyo Bay watches, which are available for men and women, most of the men’s merchandise is located behind a leather sofa, armchairs and flat screen television. Chantele says that men who enter the store notice the area right away and often make a beeline for it. Peridot will sometimes broadcast sports games while the shop is open.
Chantele travels to market in Atlanta, Las Vegas, New York and Dallas to procure things for the store. She says she is interested in items that originate from other cultures, things that may be one of a kind and things that garner attention. And pricing is something that she strongly considers when choosing items to carry. Products typically range from $20 to $300.
The store features local items, as well. Currently on display are paintings by Jerome Fulton and Johnny Taylor. For sale are stone necklaces from Memphian Carol Cox’s Beads by CeCe.
Chantele enjoys being in close proximity to a number of local eateries. Peridot is an active participant in the Cooper-Young Art Tour, held on the first Friday of each month at 6 p.m.
Peridot is located at 944 S. Cooper St. on the corner of Cooper and Young and is open from Tuesday through Saturday from 11 a.m. to 8 p.m.; Sundays from noon to 5 p.m.