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From our StyleBlueprint Nashville Edition – March 6, 2020

“Let’s see if we can raise $25,000 to help out.” This original fundraising goal seems modest in hindsight.

That was the original goal of Tim Gerst, Brian Cronin, and Matt Wilson, the owners behind @NashvilleTn, a popular Instagram account that also sells merchandise from its online storefront.

While NashvilleTN sells all sorts of Nashville gear, they also own the exclusive rights to sell the iconic “I Believe in Nashville” logo on t-shirts. In the early morning hours of March 3, 2020, as the three owners saw the image of Basement East, with half the building reduced to rubble and the other half standing, including the painted mural “I Believe in Nashville,” they knew they needed to sell the t-shirts with that logo and give 100% of profits to the Community Foundation of Middle Tennessee. If any image has defined this tornado devastation, and with it carried the hopes and determination of this Nashville community, it is that one image.

I Believe in Nashville mural at Basement East after the tornado

The “I Believe in Nashville” mural, still standing in the face of the tornado’s destruction of the Basement East building. Image: Tim Gerst

That ambitious goal of raising $25,000 on Tuesday, March 3, 2020, has turned into a month-long fundraiser with their sights now set on a much larger goal. After raising more than $350,000 in 48 hours, they are now looking to raise $1,000,000.

One million dollars. That’s a heck of a goal!

Profits from ALL merchandise sold in the NashvilleTN store for the month of March will be donated to the Community Foundation of Middle Tennessee. The owners all have day jobs, and this is a side project, which allows them to make this decision. This is a huge gift to the community, and all we can say is THANK YOU.

This campaign was featured this morning (March 6) nationally on the “Today” show. The national interest in this disaster showcases a striking difference from the apathy shown in 2010 as our city drowned in the May floodwaters. Perhaps it’s the “It City” status our city now has, or perhaps it’s the change in social media consumption, but people from all over the country feel Nashville’s pain this week. There is built-in interest to wear a Nashville t-shirt from the east coast to the west coast and everywhere in-between. It’s cool to wear a Nashville t-shirt, and now that “cool kid” status may raise an additional million dollars to help out.

The "I Believe in Nashville" t-shirts are all being printed locally in Nashville.

The “I Believe in Nashville” t-shirts are all being printed locally in Nashville, which is allowing for a quick turn around. They’re available for purchase online and in-person at area locations listed below for $24.99.

I Believe in Nashville t-shirts

Thousands and thousands of this t-shirt have already sold!

Nashville does a lot of things well, but what it may do best is help out a neighbor in need. It doesn’t matter your politics, your religion, your race. We are Nashville, and right now, our number one goal is to help out. Tennessee is the Volunteer State, and that light is shining brightly.

In addition to online sales, if you live in Nashville and would like to buy a shirt to wear immediately, they will be for sale for $24.99 this weekend at the following locations:


  • approx 6 p.m. (this is when they expect to have them from the printer) on Broadway (parking lot between Jason Aldean’s and Broadway Brewhouse)


  • 10 a.m. to 1 p.m.: Electronic Express in Cool Springs
  • 2 p.m. to 4 p.m.: Anzie Blue on Harding
  • 5 p.m.: Broadway (parking lot between Jason Aldean’s and Broadway Brewhouse)


  • 10 a.m. to 1 p.m.: Electronic Express in Hermitage
  • 2 p.m. to 4 p.m.: Chord Real Estate on Music Row
  • 5 p.m.: Broadway (parking lot between Jason Aldean’s and Broadway Brewhouse)

Shop online at NashvilleTN here.

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