Lifestyle clothing is earning a rightful place in my wardrobe. Women wear many hats today, and sometimes we do not have time to change anything but the hat between activities! Lifestyle clothing has evolved from this common issue among active women.
A sporty ensemble with proper coverage will take me from tennis to carpool to most daily stops, short of a board meeting or luncheon. This fashion category is steadily growing, and the Racquet Club of Memphis store is addressing the trend under new management as of 2012. Instead of a strictly tennis inventory, they now offer popular lifestyle trends.
The retail staff worked overtime in preparation for this week’s US National Indoor Championships. During the final days of the tournament, which ends this Sunday, stop in to browse their new lines of clothing and accessories.
Taylor Taylor, a well-known tennis instructor in the Memphis area, has led the Racquet Club through this retail transition. She is bringing her dual-role experience as a working mom and fitness professional to her job as store manager. “I’ve been looking for this type of clothing for many years,” says Taylor. She and her staff have reinvented the shopping experience throughout the past year with an emphasis on not only tennis attire, but also lifestyle wear. Boutique lines such as Lucy, Fetch and Lija
Taylor says that some of the designers market their tennis dresses as swim cover ups, and when she was at market, one representative for a line of activewear even had on a tennis dress with boots, suggesting that the tennis dress could double for daily wear (a little go-go for me, but on the right person, fun to consider).
Lucy, a recently added line, has been one of Taylor’s most popular collections of lifestyle wear. During the first three days of the 2013 National Tournament, which started on February 16, the store sold out of all Lucy inventory. Taylor quickly ordered more, to arrive by this weekend! One of the favorite items by Lucy is their tennis/running skirt. Individual pieces by Lucy range in price from $55 to $108.
We often see styles by companies such as Pure Karma, ideal for yoga, combined with tennis and general lifestyle wear. Blousy or long-sleeved shirts, for example, typically worn in yoga, can also be worn as a layering piece for tennis or as a top with casual pants and skirts.
Several tennis collections now offer skirts with tights attached, such as this example Taylor is holding from Nike (below), ideal for running from exercise to errands without feeling inappropriately bare. (Some of these skirts-with-tights combos even have a tennis ball pocket hidden underneath.)
Another product line for working out is run run run. This company’s tote bags come in vibrant patterns and the bags can be totally wiped down and washed out. These are not just tennis bags. Bags by run run run range from $18 to $30—they stand in for your fancy purse so you do not have to throw Louis V. or Marc J. on the tennis clay or floor.
As more and more boutique companies join the lifestyle runway, active women will no longer blend into the group on a tennis court or in the muted lighting of a yoga class. And after exercising, we can easily step it up a little with stylish layering, just in case you have to stop anywhere on the way home!
Important to note: You do not have to be a member to shop at the Racquet Club store. Just tell the guard at their front gate that you are going shopping! Also, Taylor and her staff can order any item, size or color you do not see readily available in the store.