Wedding season is fast approaching, and to get prepared, we tapped local industry experts — from florists and bridal boutiques to bakers and stationers — to find out what rising trends they’re seeing in the wedding world. Whether you’re getting married or attending a loved one’s nuptials, these are the top 2020 wedding trends you’ll likely see.

4 Top Wedding Trends to Expect in 2020

Floral Trend: Green Everything

Greg Campbell, co-owner of the beloved Memphis flower shop Garden District, is not a big believer in trends, instead creating classic, timeless looks. That being said, Greg does expect to see more green this year: green flowers, herbs, berries and moss. “This provides a classic look with a fresh twist,” he says. “Also, green works for any season — green parrot tulips, hellebores, maidenhair fern in March or green amaryllis, Granny Smith apples and cedar in December.” Timeless meets trendy — a trend we can get behind.

Green nature table setting, a 2020 wedding trend

Green is the color of choice for many couples. When it comes to flowers, folks are selecting shades of green for a more natural look that is timeless (with a twist). Image: Garden District

Floral wedding cake surrounded by greenery

When opting for green foliage and florals, you can go for a more natural, earthy look, or you can keep things sophisticated and elegant. The options are endless. Image: Garden District

RELATED: A Classic Memphis Wedding With a Surprise Getaway Ride

Wedding Dress Trend: Crepe

Amanda Writesman of local bridal boutique Maggie Louise directs our attention to crepe gowns. “In 2020, we are seeing a rise in brides looking for ‘effortless’ and ‘ease’ in their wedding day looks. Crepe gowns have been a beautiful answer to this desire with their timeless blend of simplicity and chic elegance, as well as the comfort and wearability they provide,” she shares. “The fit and flow of crepe gowns allow for brides to be comfortable, but the simplicity of the fabric provides a blank canvas for the bride’s personal style to shine through. Whether the gowns showcase clean, architectural necklines, beaded detailing or a delicate lace overlay, the resulting look remains effortless but with variations of details and execution.”

Bride modeling a crepe wedding gown, a 2020 wedding trend, from Maggie Louise

Crepe gowns are a top wedding trend and bring an effortless element to a wedding day wardrobe. Image: Maggie Louise Bridal Boutique

Bride modeling Maggie Louise wedding dress in front of store's sign

This photo illustrates the versatility that crepe dresses offer. Image: Maggie Louise Bridal Boutique

Invitation Trend: Color

The experts at RSVP Stationers are noticing an increase in personality coming through in invitations as couples express themselves, however boldly they choose, through color. A pop of color can be added to an otherwise traditional wedding suite in numerous ways: paper color, ink color, envelope color, liners and ribbon. When it comes time for the wedding, these colorways are carried through on napkins, koozies and cups.

Dixie Ryall at Menage Stationery agrees, adding, “We are seeing more and more brides putting their own touch on the lovely traditional invitation by adding dyed color to the edge of suite pieces, or a beveled colored edge. This allows them to use a color from their flowers or maybe the bridesmaids’ dresses.”

The folks at Bon Ton Events, which also oversees two of Memphis’s premier venues (Bon Ton Café and the Cadre Building), has also spotted traditional invitations with a personalized touch explaining that some couples are even choosing to move away from scripted font towards a block font, which is still classic and clean.

Six traditional invitations

Don’t be surprised to see a combination of traditional style with more color and personal touches on wedding invitations this year. Image: RSVP Stationers

RELATED: Wedding Planning A to Z: Bon Ton Events Can Help Create the Day of Your Dreams

Cake Trend: Buttercream Frosting

Lori Laird is the “me” of Cakes by Mom and Me. Alongside her mother, Lori crafts show-stopping cakes, and she says that recently, buttercream frosting has been a popular request. “You know the old saying, ‘What goes around comes around’?” she says with a laugh. “Buttercream roses and garland from the ’40s and ’50s — and even ’70s and ’80s — are popular again. Couples are moving away from fondant and pearls towards something more edible.”

Buttercream wedding cake from Cakes by Mom and Me

Buttercream is back! The old-school icing is once again the most requested option, according to Lori Laird of Cakes by Mom and Me. Image: Cakes by Mom and Me

As we head into wedding season and watch friends and loved ones say, “I Do!”, keep an eye out for these trends and more!


For more dreamy wedding inspiration, visit our wedding archives HERE!

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