Wedding season is fast approaching, and to get prepared, we tapped local industry experts — from florists and bridal boutiques to bakers and stationers — to find out what rising trends they’re seeing in the wedding world. Whether you’re getting married or attending a loved one’s nuptials, these are the top 2020 wedding trends you’ll likely see.
4 Top Wedding Trends to Expect in 2020
Floral Trend: Green Everything
Greg Campbell, co-owner of the beloved Memphis flower shop Garden District, is not a big believer in trends, instead creating classic, timeless looks. That being said, Greg does expect to see more green this year: green flowers, herbs, berries and moss. “This provides a classic look with a fresh twist,” he says. “Also, green works for any season — green parrot tulips, hellebores, maidenhair fern in March or green amaryllis, Granny Smith apples and cedar in December.” Timeless meets trendy — a trend we can get behind.
Wedding Dress Trend: Crepe
Amanda Writesman of local bridal boutique Maggie Louise directs our attention to crepe gowns. “In 2020, we are seeing a rise in brides looking for ‘effortless’ and ‘ease’ in their wedding day looks. Crepe gowns have been a beautiful answer to this desire with their timeless blend of simplicity and chic elegance, as well as the comfort and wearability they provide,” she shares. “The fit and flow of crepe gowns allow for brides to be comfortable, but the simplicity of the fabric provides a blank canvas for the bride’s personal style to shine through. Whether the gowns showcase clean, architectural necklines, beaded detailing or a delicate lace overlay, the resulting look remains effortless but with variations of details and execution.”
Invitation Trend: Color
The experts at RSVP Stationers are noticing an increase in personality coming through in invitations as couples express themselves, however boldly they choose, through color. A pop of color can be added to an otherwise traditional wedding suite in numerous ways: paper color, ink color, envelope color, liners and ribbon. When it comes time for the wedding, these colorways are carried through on napkins, koozies and cups.
Dixie Ryall at Menage Stationery agrees, adding, “We are seeing more and more brides putting their own touch on the lovely traditional invitation by adding dyed color to the edge of suite pieces, or a beveled colored edge. This allows them to use a color from their flowers or maybe the bridesmaids’ dresses.”
The folks at Bon Ton Events, which also oversees two of Memphis’s premier venues (Bon Ton Café and the Cadre Building), has also spotted traditional invitations with a personalized touch explaining that some couples are even choosing to move away from scripted font towards a block font, which is still classic and clean.
Cake Trend: Buttercream Frosting
Lori Laird is the “me” of Cakes by Mom and Me. Alongside her mother, Lori crafts show-stopping cakes, and she says that recently, buttercream frosting has been a popular request. “You know the old saying, ‘What goes around comes around’?” she says with a laugh. “Buttercream roses and garland from the ’40s and ’50s — and even ’70s and ’80s — are popular again. Couples are moving away from fondant and pearls towards something more edible.”
As we head into wedding season and watch friends and loved ones say, “I Do!”, keep an eye out for these trends and more!
For more dreamy wedding inspiration, visit our wedding archives HERE!