What would you do with this space?
What you’re about to see is what the ladies from Circe did with this space, around the corner from their original store in Chenoweth Plaza. Circe is now Circe/SWAG, a blended store with the same Circe, the same Beauty Bar, but with the addition of SWAG, a more casual, preppy men’s and women’s clothes shop that also offers gifts. There’s a lot to buy under this roof. In fact, you would be hard-pressed to go in here and not buy anything.
Where to start with a project as big as this? Take down all the walls and reconfigure the space within the area you are given. They knew there were going to be two separate areas, one for Circe, one for SWAG. They started from scratch and accomplished all of this in a matter of months. Might I say, well done!
I came to see the building as it was being gutted on September 23. It is hard to believe how quickly they got the space renovated and all moved in.
Inventory aside, this store is quite gorgeous. Jennifer Smith from Circe did the design herself. I asked her quite frankly why she was working in retail, when she has such a talent for design. Every inch of this store is perfectly designed.
These signs were handmade here in Kentucky by artist Kirby Stafford. The Circe sign is brass and the SWAG sign is in stainless steel. Both are hollowed out in the letters to reveal this raised mosaic tile that covers the check-out desk and back wall.
Handmade brass clothes racks are all over the store. They are like works of art unto themselves.
The furniture is covetable, as well.
So what is SWAG exactly? Laura Lee Boone, co-owner of Circe/SWAG, describes it as southern casual. This is a great place for a younger man or woman (think high school and college) to shop. It’s not a men’s store. They sell everyday pieces, not investment pieces or suits. Here is a good collage that represents some of the brands they are carrying:
SWAG is more than clothes, it also includes gifts of all kinds. Gifts for men, women, and your home are all included here. Eventually they will be adding a bridal registry option here. Jennifer and Laura Lee said it was years of feedback that led them into the gift market. People wanted a one-stop shop, where they could buy clothes and things for their home.