Did you know that more than 88% of online shoppers incorporate reviews into their purchase decisions? Love them or hate them, online reviews are here to stay.
- 92% of consumers read online reviews
- 68% of consumers say positive reviews make them trust a local business more
- Reviews are especially important for local searches since they influence up to 10% of the SEO ranking in Google for local businesses.
There are ways to improve your online reviews!
Recency, quantity and ranking are the biggest factors that can impact your reviews.
To improve recency:
- Incentivize! While we don’t recommend encouraging people to write untrue positive reviews, simply providing a monthly gift card raffle will incentivize customers to leave reviews on an ongoing basis. Up to 75% of consumers don’t believe that reviews older than three months are relevant.
To increase quantity:
- Ask! Try sending a dedicated email asking for reviews and link out to your industry’s top review site (i.e., Yelp or OpenTable). The key is to only email 8% of your list each month. You’ll reach all of your customers in 12 months, but you will only have asked each person once.
To improve ranking:
- Respond! While you may not be able to prevent some bad reviews from being published, you can be proactive in how you respond to them. Poor reviews are not a terrible thing! A bad review gives you a chance to turn an unhappy customer into a happy customer. Respond to each and every review to up your chances of a customer changing their rating after your interaction.