Facebook will soon hit two billion monthly active users, solidifying its ranking as the world’s largest social network. In addition, US users spend an average of 20-40 minutes per day on the platform. Restaurants, retailers and service providers need to have a presence on Facebook and recognize it as one of the most effective and inexpensive ways to reach target audiences.
Are you taking full advantage of all that Facebook has to offer?
If you have a business page (Which you should have already! Please contact us for help if you don’t!), then you have access to Facebook’s Publishing Tools and more importantly, to Insights. Facebook Insights is a free analytical tool that allows you to understand your audience on a deeper level and to gauge the performance of your marketing efforts. You can discover where your likes are coming from, the best times of day to post and which posts are the most popular over time.
The topic of Facebook Insights is so in-depth that we can’t possibly cover it in this email. Instead, we’ve found two excellent online guides at Razor Social and Vizdum that will teach you everything you need to know. Dive deep and enjoy!