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Today’s post is written by Megan LaRussa, style coach and style director of Southern Femme:


The fashion world moves faster than the speed of light. Fast fashion retailers have exploded with popularity across the globe, from Topshop to H&M to Zara. Even couture designers are producing seasonal collections far in advance, and we fashionphiles don’t even have a chance to embrace one collection before the next one is knocking down the doors at Saks Fifth Avenue.

What’s next on the fast moving fashion agenda? The answer: Resort 2013. This small pre-spring collection is typically known as the ‘jetsetter’ collection, as it hits stores right before Christmas when a select few enjoy jetting away to warmer climates.

This brings me to the real question, which my style coaching clients ask me every year: “When it’s still winter outside, why would I want to buy resort clothing if I’m not traveling anywhere warm?” In a nutshell, here are the top 3 reasons why you should embrace Resort Collections and, more importantly, ways to incorporate them into your own wardrobe…


1. Wear Now, Wear Later

One of the most important elements that I educate my style coaching clients on is creating a mix-and-match wardrobe. This allows you to have a more expansive, fulfilling and diverse wardrobe. Here’s an example of how you can take a resort garment and wear it during the winter months and later this spring.

Resort Collection Item: Lauren Gold Silk Print Dress from Stella Blu

Lauren Gold Dress

Wear it now with Rag & Bone leather ankle boots, See by Chloe, Inhabit cardigan and Bootights gray opaque tights.

With the right accessories, this dress can be worn now.

Wear it later with Charlotte Olympia Eden cut out sandals and MADE in the deep south necklace from Laura Kathryn.

This dress is sure to be a staple come spring and summer.


2. Get the Crème de la Crème

There’s a reason why people say, “First Come, First Served,” and yes, ladies, this applies to the fashion industry.  My point is, shop when the resort collections hit your favorite stores and stock up on a few fun pieces that will carry you into spring and summer. You’ll be glad you did, because those who wait until the end of the season often find they have slim pickings with sizes and styles.


3. Sneak Preview

Resort collections are often considered to be a precursor to the Spring/Summer collections. Thus, educate yourself on the latest trends, and more importantly, which ones suit your style, body type and lifestyle when the resort clothing arrives in stores. If you do this, you’ll be less likely to feel overwhelmed or purchase items that aren’t right for you come spring.


Spring Trends as seen in Resort 2013:

‘Suit it Up,’ as seen at Stella Blu with this Naven neon pink blazer:

Neon continues to be big in 2013.


Sheer Details, as seen at Saks Fifth Avenue with this Theory sheer panel blouse:

A new twist on a classic.


Black/White Contrasts, as seen at Laura Kathryn with this Waverly Grey black/white blouse:

Waverly Grey blouse

Enjoy the Resort 2013 Collections, and most importantly remember to have fun with fashion! And for my complimentary 25 Favorite Style Tips click HERE.


Yours in Style,



Megan LaRussa is the Style Director of Southern Femme and Birmingham’s premier Style Coach & Fashion Expert. Visit or contact Megan at [email protected] or 205.873.9797 to learn more about the services she offers and all the ways she can help you live your life in style!











Thanks, Megan!  

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