Our Interior Design Crush series returns, this time with Jayme Armour! Jayme Armour Interiors was founded in 2014, after this young designer spent more than a decade in the home furnishings business, honing her skills at mixing styles while running her own shop, Armour & Co. Jayme comes to Atlanta by way of northern Florida and uses her background among the sand and sea as inspiration for much of her work. Learn more about Jayme, how she instills a sense of effortless style in her design and the materials she relies on to create playful, compelling spaces.
How do you determine “the soul of a home?”
I feel the soul of a home is determined through its architecture, setting and finishes, and that it is just as important to consider the ‘soul’ when decorating as it is the inhabitants. For instance, my personal home has a simple, masculine façade without a lot of interesting architectural features, other than original wide wood planks and granite foundation. Because we felt that our home’s setting was more interesting than the house itself, my boyfriend and I decided to paint the exterior black which emphasizes its handsome nature and allows the surrounding landscape to shine.
You seem to be influenced by nature, especially the beach. How does that get translated in design (i.e. colors, textures, designs, etc.)?
The coast of northern Florida where I was raised is a tremendous source of inspiration for me. I like to take cues from naturally occurring color palettes and, whenever possible, bring the outside in. I love to use organic shapes and natural elements to imbue an understated, livable quality to the spaces I design.
What has been your most challenging project to date and why?
I once decorated a condo for a client that I had never met and only spoken to once by phone. He was moving from Manhattan to Atlanta and super busy with work and I was really struggling to find the direction for his new place. Did he have an affinity for the color purple? Did he have a collection of folk art? A pet sugar glider?! I had no idea! I created a questionnaire that he answered during a long flight — it was all I needed to make him a home he loved.
What is your design aesthetic and how do you translate that to a client/homeowner?
I like visually stimulating spaces that are layered, relaxed and slightly offbeat. When designing for others, it’s most important for me to weave their personalities into the space in a way that feels authentic for their personal story. While I am hired to impart my aesthetic and ideas, I like to collaborate and not dictate what I think a space should be.
How does Atlanta’s design scene differ from that of the rest of the country?
Atlanta has a long-standing love affair with traditional design that is slowly changing. I believe young families are recognizing that not only are they living very different lives than that of their parents and grandparents, but the way they think of home is changing, too. ‘You-can’t-go-in-there rooms’ are becoming a thing of the past. I think people want welcoming spaces that can be used everyday and by all members of the family. It certainly doesn’t mean that spaces need to lack sophistication. Through good design, you can plan for every part of life.
Share one design secret with us regular folk.
Well, it’s not a secret per se, but people often ask how they might hone in on their own style and find their design voice. My answer is that refining one’s own personal aesthetic requires a little soul-searching. You have to dig deep and think about the things that make you, you.
Who have been your industry role models/mentors and why?
Betsy Burnham, for her fearless approach to color and mixing styles. Tom Scheerer, for his relaxed brand of sophistication. There really are so many designers I admire. Of course, there really isn’t anything that hasn’t been done before, but there are people that make you think of something in a different light and that is what I most admire.
What are your favorite local spots to decorate a client’s home?
Atlanta has a lot to choose from in terms of home furnishings offerings. Some of my favorite stops are Bungalow Classic for upholstery and case goods, Lush Life and Noah J & Co. for accessories and R. Hughes and Holland and Sherry at ADAC for beautiful designer fabrics.
Where do you get your inspiration?
Inspiration is everywhere these days and sometimes it’s difficult to process all that we see. Being in nature is both a great place for me to find it and to allow it to sink in.
What are your predictions for interior design in the next 10 to 15 years?
Again, I think overly glamorous rooms that aren’t meant for everyone in the family home will continue to fade in favor of chic, well-designed spaces that reflect modern living. I also think we’ll return to buying fewer, better things. As people feel more confident in their design decisions, they’ll be willing to spend more on a piece that will last.
Is there one design element that you use over and over again, in some type of capacity? Why?
I have a real affinity for natural fiber flooring. Seagrass, sisal, hemp, abaca — I’ve encountered very few rooms that I didn’t feel would be better with it. It provides amazing texture, is hard-wearing (as long as it is treated) and is great as a base for layering other rugs, not to mention cost effective. I have them in literally every room of my house.
Thank you to Jayme Armour for sharing so much about herself and her industry. We see great things happening for this talented designer with such fresh and cool perspectives!
And a huge thank you to photographer Sarah Dorio for sharing her wonderful pictures with us!