You know the saying: “all good things must come to an end?” That’s how we feel about the final segment of SB Media’s Pinterest series. For the past four weeks, we’ve brought you guides, tools and tips to help you grow your business on Pinterest. We’ve taught you how to create the perfect Pin, how to upgrade your advertising with Pinterest Ads Manager, and how to optimize the platform for big events, seasons and special moments.
We love Pinterest’s future-oriented design, unique advertising opportunities and creative capabilities. But, by now we trust that you’re pretty close to being a Pinterest pro. So, we thought we’d help you keep up the good work. We’re bringing you our top five strategies to ensure continued success for your business on Pinterest.
Strategies For Continued Pinterest Success
- Pin, Pin, Pin: Pinning regularly is a vital component to finding success on the platform. Pinterest suggests that businesses Pin daily to engage their audience with fresh content, whether that be newly-created or repinned Pins.
- Quality is Key: Creating high-quality, engaging Pins will prompt Pinners to engage with your brand and ensure that your content stays relevant in the long term. Use high resolution images, compelling visuals and descriptive text when appropriate. See our guide to making the best Pins for more information.
- Don’t Reinvent the Wheel: There’s no need to create custom Pins from scratch every time! Take advantage of images you already have for use on Pinterest. Repurpose old assets by adding some graphic design (we love Canva), or create multi-product Pins from two or more images.
- Make Your Website Pinterest-Friendly: Optimize your website for Pinterest to prompt increased engagement on both platforms. It helps to include lots of colorful, high resolution images on your site, and install the Save button to prompt your audience to Pin images directly from your webpage.
- Use the Data: Pinterest Analytics is a fabulous tool that can provide you with all kinds of information on your Pinterest account, from your top-performing Pins to audience demographics. Use this data to inform you about what is and isn’t working for your brand on Pinterest, and then restructure your campaigns accordingly. For example, you may want to promote high-performing Pins or restructure campaigns with low engagement.
We hope you’ve enjoyed this Pinterest series as much as we have. Though we’re sad to see it go, we’re looking forward to bringing you some fresh content about a different platform next week. Happy Pinning!
Interested in more Pinterest tips and tricks? Your StyleBlueprint team would love to advise you.
*All stats sourced from Pinterest here.