Earlier this year, Instagram released a new way for users to organize saved photos into personal galleries via Instgram Collections. While the tool doesn’t have obvious marketing benefits, it does allow businesses to better monitor competitor and follower activities.
Social Media Examiner put together a handy guide on how collections work and step-by-step instructions for how to use them to your benefit:
As always, if you have any digital marketing questions, the StyleBlueprint team is here to help! Just contact your salesperson or email our marketing director at [email protected]