In the third and final week of our Email Marketing for Your Small Business series, we’re sharing content ideas and techniques to get the most return out of your time and monetary investments in email marketing. According to Litmus, at least 91% of consumers check their email on a daily basis — so make sure your business is front and center!
1. Determine how many emails you will send per month. Even if it’s only one email each month to start, setting the schedule and sticking to it is the first hurdle.
2. Write down an email content schedule. By planning topics ahead of time, you’ll be more likely to actually send the emails. If you’re sticking with the one email per month strategy, write down 12 content ideas so you already have your starting point.
3. Create a branded email graphic to go at the top of every email. This can be the same every time you send your email and it can simply be your logo! A graphic will add interest and provide another branded touchpoint for your customers.
4. Set up your email template. Create one email template that you can build from each time. Make sure the following information is included in the template footer: Your business name and address, your linked social media account icons and an unsubscribe link.
1. Dedicated social media email. If your customers are subscribed to your email list, they want to be following you! Make sure they are by sending an email highlighting your Facebook and Instagram accounts. (SB Tip: This idea goes both ways. Post a link to your email subscription page on your social media accounts!)
2. New arrivals. Give your customers a reason to come in! Take pictures or use vendor images to show off your new products.
3. Staff highlight. Loyal customers feel personally connected to locally-owned small businesses. Strengthen that connection and create a sense of community by highlighting one or more staff members. Include a picture, where they’re from, what their favorite item in the store is right now and their most loved spots around town.
4. Advertise events. Are you hosting a popup, throwing a holiday party or maybe giving a percentage of your revenue one weekend to a local charity? Let your customers know!
5. Promote sales. Whether it’s a one time a year clearance or just a weekend special, make sure to notify your community on every marketing channel.
6. How-to content. While a little more time-intensive to create, your subscribers would love to hear your expert advice. Tell them how to wear a white button down five ways, how to cook a steak perfectly or how to care for their color-treated hair at home.
7. Say thank you. At least once a year, let your customers know how much you appreciate them by sending a little love to their inbox.
That’s it! Now go forth and send emails!