Though it may seem like fall has only just begun, the holidays are fast approaching. Christmas and Hanukkah are less than two months away, and the clock has started to tick on preparing your business for the season.
The holidays are often one of the busiest and most profitable times of year for businesses. For some business-owners, this can feel overwhelming and stressful. But preparing early for the holidays can help you navigate the season successfully.
Here at SB Media, we’ve compiled a list of our top five tips for getting your business holiday ready with ease.
Tips for Preparing Your Business for the Holidays
Make a Holiday Marketing Plan: Think about how you will market your business for the holidays. We suggest running holiday-themed campaigns on your social platforms, as well as via email, to let your audience know you’re a go-to this holiday season. Highlight any new products and create gift guides for easy shopping.
Set Seasonal Goals: Review any data you have from prior holiday seasons, and use it to develop specific goals for this year. You can shoot for more audience engagement on social media, acquiring more email subscribers (here are some tips for growing your list!) and/or increasing your average order value. Stagger benchmark check-ins throughout the holiday months, and be sure to inform all employees of company-wide goals.
Set Your Schedule: Determine your hours and days of operation for the holiday season in advance and publish them on your website and social media. Make sure to update your business listing on Google to minimize confusion as well. Here are directions for how to update your listing.
Get Festive: Embrace the cheer of the holiday season! Decorate your storefront with holiday flourishes, or add festive banners to your website. Consider hosting special holiday celebrations for employees to boost morale during this busy time.
Getting your business ready for the holiday season can be simple and stress-free if you stick to these tips and start preparing early. Happy holidays!