“Life’s too short. Be kind. Do good.” StyleBlueprint Founder and CEO Liza Graves wrote this sweet and simple message on a whiteboard above her desk in the summer of 2016. One year later, SB Shop launched the Be Kind Do Good Collection, a series of ever-changing apparel and accessories meant to spread the message of positivity and compassion. Since its launch, Be Kind Do Good (BKDG) has become a core value for StyleBlueprint and a staple in SB Shop.
The year 2020 was tough, often seeming as though the world was trying to tear people apart, and we continued to remind ourselves of the BKDG message. Our goal is to create a BKDG army, a community sharing the sentiment that, even if when we disagree, if we lead with a ‘be kind’ and ‘do good’ mentality, we’ll hear each other better and ultimately see positive changes for all.
In 2021, the hope of bringing communities together is the catalyst for the newest BKDG Collection. As always, 25% of the proceeds of each BKDG purchase is donated to a charity that is positively impacting our community. This time, sales will benefit three organizations near and dear to our hearts: Leukemia & Lymphoma Society, American Foundation for Suicide Prevention, and Futures Without Violence, an organization dedicated to preventing and ending violence against women and children.
One major focus of the BKDG Spring 2021 collection is color. We’re celebrating the rainbow after last year’s storms with two bright and happy T-shirts in spring-inspired hues. For these soft and lightweight tees, we teamed up once again with Nashville custom printing company Threadbird. The white version (available in adult sizes S to XXL and youth sizes S to L) are slightly thicker, with 100% combed and ring-spun cotton, ensuring they’re comfortable and not see-through. The peach-colored shirts (available in adult sizes S to XXL) are a buttery soft premium cotton blend material.
Both tees are for sale in SB Shop for $39 each. Orders placed by Sunday, April 18 will ship on Monday, April 19, and all orders placed after April 19 will be shipped within 1 to 3 business days. Plus, each BKDG order comes with a free peachy pink Be Kind Do Good koozie!
Additionally, we’ve worked with Dallas company Evolve Scents and Candles to create the Be Kind Do Good candle. This soy wax candle is hand-poured and fills the air with a custom scent of fresh, light orange blossom and sunny fig. The BKDG candles are available at SB Shop for $39 and will ship within 3 to 5 business days.
We are thrilled to launch this spring collection, and we hope you love it too. After all, life really is too short. Be kind. Do good.
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