Growing up as family friends in Birmingham, Annie Bayer Goldberg and Ginny Monheit Maguire both pursued design in different cities and specialities. Annie focused on residential while Ginny had more commercial experience. Friends convinced them to team up back in the Magic City, and AG Designs was born in November 2013. Working primarily with residential clients, AG Designs combines Annie’s sophisticated style with Ginny’s eclectic preferences to meet all needs for clients. “Working with Ginny has taught me to appreciate color and bold patterns,” says Annie. “We’ve learned a lot from each other. I like to think Ginny can appreciate my preferences for antique and heirloom furniture now.” This coupling of design training backgrounds, unique styles and specialized expertise gives AG Designs an edge and a dynamism that result in interiors that capture a striking balance of elegance and modernity with antiquity and personality.

AG Designs

Annie and Ginny incorporated the gorgeous exterior lines and elegant aesthetic of the home’s architecture into their interior design concept. Image: Rob Culpepper

In their latest project, a stunning home in Mountain Brook, Annie and Ginny helped design a new build from the very beginning. “We were called into this project during the early stages,” says Annie. “We love being involved in a project from the very beginning. It allows us to make everything cohesive — from exterior colors to interior fixtures and finishes to furniture and lighting.”

The client asked for an open and airy, modern yet beachy aesthetic, while maintaining the casual functionality perfect for their busy family life. “Our client loves the aesthetic of the homes in Alys Beach, so we incorporated the light and airiness without looking coastal,” says Annie. “We also had to be mindful of their two small children and make selections that would be practical and comfortable for their young family.” AG Designs created a crisp, modern — almost minimalist — backdrop with subtle gilded accents and subdued tones, an inviting and calming space that allows the family’s personality and the stuff of everyday life to take center stage.

In the living room, Annie and Ginny chose sleek yet comfy furniture to match the high-low, open design concept the client desired. “The gorgeous windows, open chairs and free-flowing end tables contrast with the solid coffee table,” says Annie, who opted for a simple and streamlined style over the more opulent and ornate of traditional design. “The open furniture choices helped keep the vision flowing.” The pickled whitewashed ceiling beams above add Old World charm and warmth in a way that marries modernity with rusticity. The living room has plenty of versatile seating, perfect for hanging out with family and entertaining guests.

AG Designs

The sunwashed living room combines a subdued stateliness with a fresh livability that invites you to stay awhile.

AG Designs

The separate rooms function as one flowing space to highlight the open and airy feel of the house.

AG Designs

Metallic surfaces, like the antique mercury mirrors in this sideboard vignette, and especially the gilded accents seen throughout the home lend a glamorous, upscale touch to the interiors.

In the heart of the home, the kitchen, Annie and Ginny drew inspiration from the home’s architecture, namely the striking arched entryways. “We matched the archway into the living room with the one over the backsplash,” says Annie. The real showstopper in the kitchen is the equator marble backsplash behind the range and bar. “The marble is cut exactly like that from the stone,” says Annie. “It is a particular favorite of ours. The linear stripe of the natural stone adds interest and becomes a focal point which can be seen from three rooms.” The clients chose a functional and durable Caesarstone for the countertops. While the kitchen’s design is fresh and exquisite, it’s also practical, intentionally designed to meet the functional, everyday needs of this busy family.

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The living room and kitchen also flow into the dining room in this open concept space. “They all seamlessly play off one another and create a great living and entertaining space,” adds Annie. With all the gorgeous, natural light streaming in from two walls of windows in the dining room, the subdued elegance of the design seamlessly complemented the surrounding verdure. The designers also carried the ceiling beams into the dining room, adding much-needed texture without overpowering the intimate space.

AG Designs

This light-filled white kitchen is the very embodiment of “open and airy.”

AG Designs

The stunning equator marble backsplash makes a bold statement in this all-white kitchen.

AG Designs

The wet bar across from the range also uses the equator marble backsplash topped with gilded floating shelves.

AG Designs

The all-white kitchen features gold accents with the hardware and light fixtures for a thoroughly minimalist beauty.

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AG Designs

Traditional elements like the chandelier and linen slipcovers combine with more modern touches like the gold driftwood sconces and modern art for a one-of-a-kind look.

AG Designs

The gold and stone sconces and unique mirror create a lovely retreat for the homeowners.

AG Designs

The master bathroom creates an incredible oasis for the couple with the relaxing soaker tub, gold accents and marble tiling.

AG Designs not only provides clients with gorgeous homes, but they allow those clients to make the design their own. And it seems the feeling of trust and openness was mutual, as Annie explains, “We loved our client’s laid-back attitude and trust in our work. This made for a very nice working relationship, and their excitement for the project was contagious. It made it very easy to do our job!”

While this minimalist yet warm family home is gorgeously designed with impeccable attention to detail, it is not fussy or pretentious. Rather it is cozy, inviting, open and practical, not only meeting the family’s needs, but also allowing the family space to rest, rejuvenate, play, laugh and live within the design.

Thank you to Annie Bayer Goldberg and Ginny Monheit Maguire of AG Designs for sharing this beautiful home. 

And thank you to Beth Hontzas of Beth Hontzas Photography for the beautiful images of the interiors of this gorgeous home. 


Architecture: Richard Long of Long & Long Design
Interior design: Annie Bayer Goldberg and Ginny Monheit Maguire of AG Designs
Countertops: Triton Stone Group
Hardware: Brandino Brass
Wall and floor tiles: Crossville
Lighting: Mayer Electric
Appliances and plumbing: Ferguson
Rugs: Billy Brown Flooring
Contractor: Davis Brothers Construction
Paint: Benjamin Moore
Den soft seating: Circa Interiors and Antiques
Dining table: Restoration Hardware
Refrigerator and range: Sub-Zero and Wolf
Den light fixture: Gabby
Custom master bed and bath window treatments: AG Designs


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