In our monthly Interior Designer Crush series, we sit down and chat with our interior designer crushes du jour to ask them the questions we’re dying to have answered. Today, we visit with Annie Bayer Goldberg. Annie began working in residential design in 2008, while her friend and colleague Ginny Monheit Maguire had been working in commercial design since 2003. In 2013, the duo merged their complementary design talents in a dynamic new firm of their own: AG Designs. Through a mix of modern elements juxtaposed with antiques in a way that brings out each client’s personality, the pair creates spaces that are as elegant and beautiful as they are livable and inviting. We asked Annie to describe the AG Designs aesthetic, let us in on some tricks of the trade and give us a glimpse of their stunning portfolio. We hope you enjoy!
What is AG Design’s aesthetic, and how do you translate that to a client’s home?
Ginny and I individually have different design aesthetics, which in turn makes for a great collaborative partnership. I personally lean toward a more sophisticated, timeless aesthetic, whereas Ginny is much more eclectic and bold. We have taught one another a lot over the years and believe it has made us much more well-rounded designers. As it pertains to our clients, we pride ourselves on the notion that each project we take on is unique to the individual client; therefore, no one project looks the same as another. We really listen to the client’s wants and needs and use our expertise to create a space that feels like home.
Where are your favorite local spots to source decor for a client’s home?
Are there any trends you and Ginny are loving at the moment, and, alternately, any timeless aspects of design that you cling to?
For trends, we love wall coverings, pops of bold color and patterns and rose gold. And when it comes to the timeless, we love brass and bronze, wall coverings and antiques.
What has been your most challenging project to date and why?
The most challenging project has to be our first project. The reason being, it was not only mine and Ginny’s first project, but also an extremely large undertaking. This particular client is an independent, driven, successful woman who we really looked up to, and she put her trust in us to completely renovate her family’s new home. With that came a great deal of responsibility and pressure, which we put on ourselves, to deliver a home that she could truly be proud of. As we faced our greatest challenge very early in our career, the end result became one of our proudest moments. The home was featured in local publications and was applauded by our clients, friends and community. However the most gratifying aspect of all was how happy our client was with her new home and the excitement it has given her family.
What brings you and Ginny the most professional joy?
What brings us the most joy is when we see the obvious change in the living experience of a client after we have completed each phase of the design process. A home is the most intimate space an individual or family has, so when working on something so personal it must be taken seriously. Ginny and I always ensure that our personality, creativity and innovation is at work. This is easier said than done and takes persistence and effort, and for that reason, our proudest moments are when all of our hard work has paid off and we are able to see the joy that has been brought to our clients.
How does Birmingham’s design scene differ from the rest of the country?
Birmingham is changing quickly and people are beginning to embrace new ideas — this is an exciting time to be a designer!
Where do you get your inspiration?
Travel, magazines and social media.
Who have been your industry mentors and role models and why?
Share one designer secret with us regular folk.
It’s OK to be different.
What are AG Designs’ predictions for interior design in the next 10 to 15 years?
Technology will be incorporated into design.
If you could squeeze the AG Design philosophy into five words, what would they be?
Sophistication. Style. Uniqueness. Innovation. Personality.
Thank you to Annie for sharing AG Design’s impressive body of work as well as their insights and inspirations. To view more of their work or to contact Annie and Ginny, visit ag-design.com.
And thank you to Eric and Jamie Gay of Eric & Jamie Photography for the lovely portrait of Annie!
See who else we’re crushing on in our interiors archives. Click here and enjoy a look around!