As Liza and I chatted and rambled about interesting posts and topics, the subject of Rue LaLa came up. “What’s that?” I asked. Maybe it’s a little bit of dementia, but I entirely spaced that I had already subscribed and was a member of this site. Some of you may remember our post about The Gilt Groupe. It is an incredible company that offers designer merchandise, on-line, at deep discounts. It’s like being at the sample sale when the doors open. Well, RueLaLa does the same thing, with lines that are probably a little more affordable, but the same concept. Buyers are given incredible deals with a limited amount of time to purchase.
Yesterday, Tory Burch was featured on Rue La La and demand way out paced the technology and Rue LaLa’s system crashed. I hate it when that happens. Some of you may remember when Ms. Burch was featured on Oprah in ‘o5 as one of the “Real Big Things”. Sales bounced so high creating a phenomenon known as the Oprah Effect. Tory Burch’s online sales received 7 million hits after the show aired sending sales off the Reictor scale. This years’ sales are predicted at over $15 million.
The NYC Tory Burch sample sale held in early June created a two hour wait outside just to enter into the building! Further madness with another four hours to check out, and NYPD intervention, but lots of amazing deals for shoppers. Read more about it at www.samplesally.com.
True Tory devotees can become a member of her Facebook group and receive sale notices before everyone else (like the 20% off sale offered to FB member on June 11 for all items on her website!).
Tory worked for both Ralph Lauren and Vera Wang in PR, her marketing saavy is second to none.
So, I just checked out RueLaLa and right now until June 17th at 11AM EST, you can buy the following: you may want to “get on it” as we say in the South. Merchandise is moving fast. If you are interested in subscribing to RueLaLa, just let StyleBlueprint know. We will graciously sponsor you as our guest!