Angela Taylor George of Alice & Trixie began her fashion career at the age of 10, when she laid her young eyes on hot pants in her native New York City. She later enrolled in the Fashion Institute of Technology and started working in a premier boutique where she would become head buyer. She went on to found Times Two Showroom, her own agency for designers — many of whom she helped launch powerful fashion labels in the ’90s. This endeavor led her to realize her own passion for fashion design and, as a result, she launched her label, Alice & Trixie, in 1997.
Alice & Trixie exudes bohemian glamour in its modern, feminine designs in unique prints and vibrant colors. Her striking clothing looks at home on the sands of an exotic coastline, as well as on the streets of New York City. Angela takes her passion for exploring vintage stores and global marketplaces, her appreciation for style icons of the past and her eye for art and infuses them into her fashion-forward looks. And it’s earned her a loyal following of international taste-makers and celebrities. We are thrilled to speak with Alice & Trixie Founder Angela George!
What first sparked your interest in fashion?
My older sister was gorgeous and she had a great sense of style. I think, subconsciously, she inspired me at a young age. She always liked to dress me up like a doll and do my makeup and hair. This was the beginning of knowing what it felt like to be glamorous.
What was the “a-ha!” moment or turning point when you became serious about making this passion a career?
At 16, I worked part-time in a unisex jeans store. The owners took me on a weekend to the Boutique Show in New York City for a buying trip. When I saw all the brands in this huge convention center, I was like a kid in a candy store. I was hooked.
Describe the design aesthetic of your fashion label.
My design aesthetic is effortlessly chic with a feminine twist.
Where do you find artistic inspiration and can you give us an example of those creative sparks being translated into your work?
I find inspiration in art exhibits, flea markets, street style, home décor, architecture and more interesting and random places. For example, there was a blue gum wrapper I really liked. We developed the color in silk — and it was a best-selling color. Another time, I took photos of mosaic tiles at a resort in Saint Lucia and we developed a print from that.
Are there any fashion trends that you love at the moment and, alternately, any classic fashions that you cling to?
A fashion trend I am loving right now has an ethnic Mexican vibe that channels a modern-day Frida Kahlo. Classics to me are anything that make you feel sexy and chic.
How has your work evolved since you launched your own label?
When we started in 1997, we had early success with cotton poplin shirting and pants that we did in 20 custom colors. We also did knits early on. From there, we started doing patterns in a major way, developing all our own exclusive print designs. We continue doing prints though we are coming back to our roots, adding cotton and knits again as we delve into 2017. An array of beautiful colors continues to be a vital part of our brand’s DNA.
What is most challenging about running a fashion design company?
What’s most challenging is keeping all the balls in the air. While designing five collections a year, fitting and manufacturing everything domestically in New York City and overseeing the day-to-day functions as CEO (I am sure I left out a couple of things too), we still need to create the trends that will keep us relevant.
What is most rewarding?
Creating fashion that makes women feel good. I love designing a piece in a woman’s wardrobe that is her favorite staple and that she knows she can rely on. I get to see people make special moments in Alice & Trixie and that is very rewarding.
What advice would you give to young, aspiring designers?
Know your competitive landscape and where you fit in the marketplace. Get in with a company that you admire and find a mentor you can learn from.
Who have been your industry mentors and role models, and why?
I admire many of the designers I used to represent when I was a designers’ agent. I learned so much from each and every one of them.
What are your predictions for fashion design in the next 10 to 15 years?
I can’t even begin to wrap my head around that! Our industry is moving too quickly. It’s too hard to predict next year, let alone 10 to 15 years from now.
Do you have a motto or piece of advice that you cling to?
Never be complacent. You’re only as good as the success of your last season. You always need to be looking ahead and beyond.
Thank you to Angela Taylor George for sharing her talents and insights. We see great things happening for this designer of effortlessly chic and feminine threads for confident women! To view more of her fabulous work, follow Alice & Trixie’s Instagram and, to shop her wares, visit Alice & Trixie. To shop Alice & Trixie in Birmingham, visit The Clothes Tree by Deborah!
And thank you to Alice & Trixie for today’s beautiful images!